Managing Chaos. Lisa Welchman
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to create a framework?
In many ways, this book is just for you. A lot of organizations are led by digitally conservative executives (see Chapter 3, “Digital Strategy: Aligning Expertise and Authority”). Sometimes these conservatives are taking longer than we’d like to wake up to the strategic aspects of digital. While you are waiting for them to pay attention, there are a number of things that you can do to move digital governance efforts forward, including establishing an internal community of practice for digital inside your organization. For more details see Chapter 8.
Aren’t policies and standards different ways of talking about the same things? What’s the difference between a policy and a standard?
Policies and standards are not the same thing. Policies are organizationally focused high-level statements established to manage risk inside an organization (see Chapter 4, “Staying on Track with Digital Policy”). Standards are focused on establishing development parameters for digital practitioners (see Chapter 5, “Stopping the Infighting About Digital Standards”).
Our organization is too innovative for standards. Doesn’t creating standards stifle creativity and cutting-edge development?
No, standards can enable innovation and creativity. Standards are the bedrock upon which the Internet and World Wide Web rest. And, we can all agree that there’s a lot of innovation and creativity happening on the Internet and Web. Without a framework of digital standards in your organization, yes, you will get some creativity. But, mostly, you will get a chaotic mix of disintegrated content and applications. Having standards and being able to enforce them will allow for rich, creative development (see Chapter 5).
CONTENTS
PART I: MAKING A DIGITAL GOVERNANCE FRAMEWORK
The Basics of Digital Governance
Your Digital Governance: How Bad Is It?
Your Digital Team: Where They Are and What They Do
Committees, Councils, and Working Groups
Exercise: Establishing Your Field
Digital Strategy: Aligning Expertise and Authority
The Organizational Response to Digital
Who Should Define Digital Strategy?
Do You Really Need a Separate Digital Strategy?
Is Your Leader a Digital Conservative or a Digital Progressive?
Staying on Track with Digital Policy
Policy Is Boring and Standards Aren’t
Assigning Policy Authorship Responsibilities
Raising Awareness About Digital Policy
Stopping the Infighting About Digital Standards
Why Digital Standards Are Important
Identifying a Standards Steward