Create Your Own TV Series for the Internet-2nd edition. Ross Brown
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pay-for-your-ad-time TV. Then Procter & Gamble had a better idea. People loved the commercials, so why not make more just for the Internet! Along with re-viewings of the original TV ads, these Old Spice spots have now received nearly 100 million views on YouTube, and the spots have been forwarded over and over again via social media like Facebook, all without Procter & Gamble spending a dime for airtime.
It’s a brave new world for everyone, Hollywood hotshots and newcomers alike. We all sense that something big is coming, and coming soon. Nobody knows exactly what the Internet video future will look like, but everyone wants to be a part of it.
WHAT’S OUT THERE NOW, AMATEUR AND PROFESSIONAL
Trying to catalog every web series on the Net is a bit like trying to count the popcorn kernels in the big bin at the multiplex. You’ll never get the job done because fresh new nuggets pop out of the machine faster than you can count. Seventy-two hours of video are uploaded to YouTube every minute. Before I finish typing this sentence, someone, somewhere, will post a new Internet-based TV series. On the Internet, time is measured not in months or years but in nanoseconds. Even when you bring two people together who are professional experts in the web video field, it’s likely that each will know about dozens of high-quality web series the other has never heard of.
Daunting as the task may be, as an aspiring content creator it’s vital that you survey the territory to get a basic sense of the existing landscape and scope of offerings. Start with the video segments of Internet giants such as YouTube, Yahoo! Video, AOL Video, MSN Video, and Facebook. Then explore sites featuring proprietary, professionally created content like Crackle and Funny or Die. Finally, surf a variety of video hosting sites that feature user-generated content, like Vimeo. You’ll have to wade through a sludge pile of things that don’t appeal to you, but you’ll also be inspired by some of what you see and find some favorite new short-form shows.
Here is a list of some of the leading video-sharing websites:
Another way to educate yourself about the world of web series is to check out the work of those considered to be the best in the field by their peers. Here is a list of nominees for the 2013 Streamy Awards, which touts itself as “the first and most prestigious awards ceremony devoted to honoring excellence in original web television programming and those who create it.”
Best Drama Series
Lauren
Anyone but Me
The Booth at the End
Runaways
Halo 4: Forward unto Dawn
Best Comedy Series
Burning Love
The Lizzie Bennet Diaries
Smosh
MyMusic
PrisonPals
Best Action or Sci-Fi Series
H+ The Digital Series
Dr0ne
Halo 4: Forward unto Dawn
Bite Me
Clutch
Best Animated Series
Electric City
Dinosaur Office
Dick Figures
Oishi High School Battle
Red vs. Blue
Best Writing: Comedy
Felicia Day, The Guild
Peter Shukoff aka Nice Peter, Lloyd Ahlquist aka EpicLLOYD, Epic Rap Battles of History
Spencer Grove, The Annoying Orange
Bernie Su, The Lizzie Bennet Diaries
Benny Fine, Rafi Fine, and Team, MyMusic
Best Writing: Drama
Christopher Kubasik, The Booth at the End
Susan Miller and Tina Cesa Ward, Anyone but Me
Todd and Aaron Helbing, Halo 4: Forward unto Dawn
Vlad Baranovsky and Yuri Baranovsky, Leap Year
Tony Valenzuela, Black Box TV
Best Direction
Mike Diva, Mike Diva Presents
Benny Fine and Rafi Fine, MyMusic
Jon Avnet, Jan
Drew Daywalt, Black Box TV
Stewart Hendler, H+ The Digital Series
Best Ensemble Cast
Burning Love
Cybergeddon
Epic Meal Time
The Lizzie Bennet Diaries
Video Game High School
Best Male Performance: Drama
Xander Berkeley, The Booth at the End
Ben Samuel, Battleground
Jackson Rathbone, Aim High
Olivier