How to Think Strategically. Greg Githens
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to the situation.
Let’s imagine that we could time-transport Christopher Columbus from the 15th century into the contemporary milieu with his X-factor of drive intact. Would he be successful? This conjecture might help us understand factors that are relevant to our situation. Context influences the answer. Moreover, it raises more questions: Would he have acquired a different knowledge of technologies that are cutting edge for our times (for example, advanced materials, mapping, management, navigation, and artificial intelligence)? What is the nature of his network with other innovators?
The four pillars and four X-factors of strategic thinking provide a useful model for speculating about individuals in situations that call for good strategy. The exercise offers a lens for identifying plausible new states of the world and actions to advance our interests. We can’t predict what would happen to Columbus in the modern day, but we can identify some forces that might shape the search for opportunity.
The blue oceans of opportunity today are not the same as in Columbus’s time. The technologies are different. But the Columbuses of today are just as curious, observant, and thoughtful.
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