Genre. Mary Jo Reiff

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Genre - Mary Jo Reiff


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Communicative and Sociological Orientations to Genre

       Rhetorical Criticism and Genre

       Social Phenomenology and Typification

       Genre as Social Action

       The French and Swiss Genre Traditions and the Brazilian Genre Synthesis

       6 Rhetorical Genre Studies

       Genres as Forms of Situated Cognition

       Uptake and Relations between Genres

       Genre Sets and Genre Systems

       Genre and Distributed Cognition

       Meta-genres

       Genre and Activity Systems

       Conclusion

       7 Genre Research in Academic Contexts

       Research on Genre Learning and Acquisition in Academic Contexts

       Taking up the Call for Research on Genre Knowledge and Learning

       Research on How Genre Knowledge Translates to Performance

       Intercultural Research on Genre within Academic Settings

       Research on Genres and Advanced Academic Literacies

       8 Genre Research in Workplace and Professional Contexts

       Research into Genre Learning in the Workplace

       Research on Workplace Genres: Constructing, Distributing, and Negotiating Knowledge

       Historical Studies of Professional Genres

       Research Studies of Genre Systems in the Workplace

       Ethnographic Studies of Workplace Genres

       Research on Conflict and Change in Professional/Workplace Contexts

       9 Genre Research in Public and New Media Contexts

       Research on Public Genres: Constructing and Maintaining Knowledge

       Historical Research on Public Genres

       Research Studies of Genre Systems in Publics

       Research on the Mediation of Individual and Public Action

       Research on Genres and New Media

       Studies of New Media Genres in Academic Contexts

       Genre-based Studies of Weblogs in Academic Settings

       Studies of Electronic Genres in Workplace Contexts

       Conclusion

       10 From Research to Pedagogy: Multiple Pedagogical Approaches to Teaching Genres

       Multiple Pedagogical Approaches to Genre

       Implicit Genre Pedagogies

       Freedman’s Model for Acquiring New Genres

       Explicit Genre Pedagogies

       Checklist for Using Swales’s Moves in a Research Paper Introduction

       Interactive Genre Pedagogies

       Guimarães’s Didactic Sequence for Genre of the Detective Story

       11 Rhetorical Genre Studies Approaches to Teaching Writing

       RGS Pedagogies and the Transfer of Genre Knowledge

       RGS Approaches to Teaching Genre Analysis

       Teaching Critical Awareness of Genre

       Teaching the Production of Alternative Genres

       Teaching Genres in Their Contexts of Use

       Guidelines for Observing and Describing Scenes

       Teaching Genres in Public Contexts

       Teaching Genre in Disciplinary Contexts: A Genre Approach to WAC/WID

       Conclusion

       Glossary

       Annotated Bibliography

       Notes

       Works Cited

       About the Authors

       Index to the Print Edition

      Series Editor’s Preface

      Charles Bazerman

      The longer you work with genre, the more it reveals and the more it connects with—perhaps because genre is at a central nexus of human-sense-making, where typification meets utterance in pursuit of human action. To communicate effectively we need to know what kind of situation we are in, what kinds of things are being said, and what kinds of things we want to accomplish. The evolving variety of human circumstances, the creative potentials of language, and the cleverness of human action challenge us to know where we are and where we are going in interactions, especially since we must be intelligible to other people equally struggling to make sense of communicative situations from their separate perspectives. Shared social attributions of genre help us and those we communicate with to be on the same page, or close enough for our practical purposes.

      Many aspects of communication, social arrangements, and human meaning-making are packaged in genre recognition. Genres are associated with sequences of thought, styles of self-presentation, author-audiences stances and relations, specific contents and organizations, epistemologies and ontologies, emotions and pleasures, speech acts and social accomplishments. Social roles, classes, institutional power are bound together with rights and responsibilities for producing, receiving, and being ruled by genres. Genres shape regularized communicative practices that bind together organizations, institutions, and activity systems. Genres by identifying contexts and plans for action also focus our cognitive attention and draw together the dynamics of our mind in pursuit of specific communicative relations, thereby exercising and developing particular ways of thinking. I would not be surprised if brain researchers were to find that typification and genre leave their mark on brain organization as the child matures into an articulate and literate adult.

      By following genres we can see both the complex regularities of communicative life and the individuality of each situated utterance. Awareness of robust types and purposeful individual variation responsive to local circumstances provides an antidote to over-simplifying models of writing instruction. Genre helps us see the purposefulness and flexibility of form, rather than form being just a matter of correctness and fulfillment of a few school-based tasks, created purely for instruction and assessment. A proper understanding of genre also reveals the underlying communicative action and social


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