Q: Why do you think it impacts our personal lives as well?

      Because when we improve how we question, listen, and care we form better relationships. People like to be heard. People want to talk. People want to be understood. Theodore Roosevelt said it years ago – “No one cares how much you know, until they know how much you care.” It’s deep in our DNA, and that applies to sales and all aspects of life.

      Q: And you’re going to cover these topics in this book?

      Yes. We’re going to explore every stage I just mentioned and give salespeople the most important strategies and techniques they can put to use immediately to begin improving their “game”; both professionally and personally.