Strategic Intent. Gary Hamel

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      STRATEGIC

      INTENT

      Harvard Business Review

       CLASSICS

      STRATEGIC

      INTENT

      Gary Hamel

      C.K. Prahalad

      Harvard Business Press

      Boston, Massachusetts

      Copyright 2010 Harvard Business School Publishing Corporation

      Originally published in the Harvard Business Review in May 1989

      Reprint #R0507NA

      All rights reserved

      Printed in the United States of America

      14 13 12 11 10 5 4 3 2 1

      No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior permission of the publisher. Requests for permission should be directed to [email protected], or mailed to Permissions, Harvard Business Review Publishing, 60 Harvard Way, Boston, Massachusetts 02163.

      Library of Congress Cataloging-in-Publication Data

      Hamel, Gary.

      Strategic intent / Gary Hamel, C.K. Prahalad.

      p. cm. — (Harvard business review classics)

      ISBN 978-1-4221-5516-5 (paperback : perm. paper)

      1. Strategic planning. I. Prahalad, C. K. II. Title.

      HD30.28.H344 2010

      658.4’012—dc22

      2010002892

      The paper used in this publication meets the requirements of the American National Standard for Permanence of Paper for Publications and Documents in Libraries and Archives Z39.48-1992.

      THE HARVARD BUSINESS

      REVIEW CLASSICS SERIES

      Since 1922, Harvard Business Review has been a leading source of breakthrough ideas in management practice—many of which still speak to and influence us today. The HBR Classics series now offers you the opportunity to make these seminal pieces a part of your permanent management library. Each volume contains a groundbreaking idea that has shaped best practices and inspired countless managers around the world—and will change how you think about the business world today.

      STRATEGIC

      INTENT

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