Social Media. Carolyn Boyes
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SOCIAL MEDIA SECRETS
Carolyn Boyes
William Collins
An imprint of HarperCollinsPublishers
1 London Bridge Street
London SE1 9GF
This eBook first published in Great Britain by William Collins in 2020
First published in Great Britain in 2020 by HarperCollinsPublishers
Published in Canada by HarperCollinsCanada. www.harpercollins.ca
Published in Australia by HarperCollinsAustralia. www.harpercollins.au
Published in India by HarperCollinsPublishersIndia. www.harpercollins.co.in
Copyright © HarperCollinsPublishers 2020
Carolyn Boyes asserts the moral right to be identified as the author of this work.
A catalogue record for this book is available from the British Library.
All rights reserved under International and Pan-American Copyright Conventions. By payment of the required fees, you have been granted the non-exclusive, non-transferable right to access and read the text of this e-book on-screen. No part of this text may be reproduced, transmitted, down-loaded, decompiled, reverse engineered, or stored in or introduced into any information storage and retrieval system, in any form or by any means, whether electronic or mechanical, now known or hereinafter invented, without the express written permission of HarperCollins.
Source ISBN: 9780008389833
Ebook Edition © January 2020 ISBN: 9780008133801
Version: 2019-11-18
Contents
Copyright
Introduction
1 Plan
1.1 Ditch the old thinking
1.2 Know your channels
1.3 Create a brand
1.4 Make a promise
1.5 Create a goal
1.6 Stake a claim
1.7 Draw up a content strategy
1.8 Be aligned
1.9 Take an inventory
1.10 Do it 24/7
2 Promote
2.1 Be sociable
2.2 Determine your ideal customer
2.3 Convert the grazers
2.4 Build a community
2.5 Become a friend
2.6 Inspire
3 Post
3.1 Start a blog
3.2 Tweet
3.3 Create a Facebook page
3.4 Link in
3.5 Video it
3.6 Share slides
3.7 Instagram it
3.8 Blog on Tumblr
3.9 Pin it on Pinterest
4 Position
4.1 Lead opinion
4.2 Have values
4.3 Look consistent
4.4 Have a tone of voice
4.5 Use professionals
4.6 Google well
4.7 Network offline
5 Monitor
5.1 Listen and learn
5.2 Monitor
5.3 Use surveys
5.4 Use hashtags
5.5 Find the influencers
5.6 Use professional tools
6 Be real
6.1 Be authentic
6.2 Get feedback and endorsements
6.3 Go off topic
6.4 Hang out
6.5 Start a competition
6.6 Be memorable
6.7 Contribute to the conversation
7 Follow web etiquette
7.1 Be nice
7.2 Know your copyright
7.3 Manage your crises
7.4 Keep up with the news
7.5 Stop the muggers
7.6 Do good
Jargon buster
Further reading
About the Book
About the Author
About the Publisher
Learn how social media can be your best business secret
Social media is essential to businesses and anyone who already has, or wants to have, a career in business. Through social media you can talk to people, learn new information and gain new clients. You can build a business brand across international boundaries, cutting out middlemen and saving costs.
My own background in business began when talking to clients around the world meant sending letters, taking long flights or making very expensive phone calls. The advent of emails made communication easier but still limited contact to a targeted list of clients. Social media has changed everything.
When social media first came along it seemed to be just another form of entertainment. People quickly realized that it was fun to have conversations with strangers, post pictures of their cat playing the piano or comment on a newspaper blog. However, businesses soon realized that social media could be used as advertising. Now social media has progressed even further and become a vital part