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      Copyright © Stephanie A. Baker and Chris Rojek 2020

      The right of Stephanie A. Baker and Chris Rojek to be identified as Authors of this Work has been asserted in accordance with the UK Copyright, Designs and Patents Act 1988.

      First published in 2020 by Polity Press

      Polity Press

      65 Bridge Street

      Cambridge CB2 1UR, UK

      Polity Press

      101 Station Landing

      Suite 300

      Medford, MA 02155, USA

      All rights reserved. Except for the quotation of short passages for the purpose of criticism and review, no part of this publication may be reproduced, stored in a retrieval system or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher.

      ISBN-13: 978-1-5095-3017-5 (hardback)

      ISBN-13: 978-1-5095-3018-2 (paperback)

      A catalogue record for this book is available from the British Library.

      Library of Congress Cataloging-in-Publication Data

      Names: Baker, Stephanie Alice, 1983- author. | Rojek, Chris, author.

      Title: Lifestyle gurus : constructing authority and influence online / Stephanie Baker, Chris Rojek.

      Description: Medford : Polity Press, [2019] | Includes bibliographical references and index. | Summary: “The rise of blogs and social media has facilitated an industry of self-appointed ‘lifestyle gurus’ who have become instrumental in the management of intimacy and social relations. Baker and Rojek trace the rise of lifestyle influencers in the digital age, relating this development to the erosion of trust in the expert-professional power bloc”-- Provided by publisher.

      Identifiers: LCCN 2019020142 (print) | LCCN 2019980575 (ebook) | ISBN 9781509530182 (paperback) | ISBN 9781509530175 (hardback) | ISBN 9781509530205 (epub)

      Subjects: LCSH: Social media. | Influence (Psychology) | Power (Social sciences) | Interpersonal relations. | Collective behavior.

      Classification: LCC HM1206 .B354 2019 (print) | LCC HM1206 (ebook) | DDC 302.23/1--dc23

      LC record available at https://lccn.loc.gov/2019020142

      LC ebook record available at https://lccn.loc.gov/2019980575

      Typeset in 11.25 on 13 Dante

      by Fakenham Prepress Solutions, Fakenham, Norfolk NR21 8NL

      Printed and bound in the UK by by CPI Group (UK) Ltd, Croydon

      The publisher has used its best endeavours to ensure that the URLs for external websites referred to in this book are correct and active at the time of going to press. However, the publisher has no responsibility for the websites and can make no guarantee that a site will remain live or that the content is or will remain appropriate.

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