Understanding Disney. Janet Wasko
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For more on the Mickey Mouse Clubs, see Richard deCordova, “The Mickey in Macy’s Window: Childhood, Consumerism, and Disney Animation,” in Eric Smoodin (ed.), Disney Discourse: Producing the Magic Kingdom (New York: Routledge, 1994), pp. 203–13.22 For more details about Disney and Technicolor, see Richard Neupert, “Painting a Plausible World: Disney’s Color Prototypes,” in Smoodin (ed.), Disney Discourse, pp. 106–17.23 Alan Bryman, Disney and his Worlds (London: Routledge, 1995), pp. 26–32, identifies lack of recognition of pre-Disney animation as one of the many omissions and equivocations in biographical accounts. Others include the neglect of Roy Disney’s contribution to the company, the 1941 strike, and Walt’s business acumen. Walt’s involvement with the Hollywood blacklist, HUAC, and the FBI might be added to Bryman’s list.24 Watts, The Magic Kingdom, p. 32.25 For more background on the film industry during this period, see Tino Balio, The American Film Industry (Madison, WI: University of Wisconsin Press, 1985).26 Douglas Gomery, “Disney’s Business History: A Reinterpretation,” in Smoodin (ed.), Disney Discourse, pp. 72–3.27 Bryman, Disney and his Worlds, p. 14.28 Personal attributes discussed by Eliot, including impotence, alcoholism, nervous ticks, and compulsive cleanliness, make it easy to understand why the Disney family publicly decried the release of Eliot’s book.29 Watts, The Magic Kingdom, p. 46.30 “The Big Bad Wolf,” Fortune, November 1934, p. 146; cited in Watts, The Magic Kingdom, p. 47.31 There are numerous sources for this point, including Schickel, The Disney Version, pp. 33–4; Watts, The Magic Kingdom, p. 50.32 Watts, The Magic Kingdom, pp. 32–3.33 Ibid., p. 59.34 “History of the Walt Disney Company,” mimeo, p. 3.35 Cited in Watts, The Magic Kingdom, p. 162.36 McReynolds, “Walt Disney in the American Grain,” p. 42.37 Schickel, The Disney Version, p. 23.38 Thomas, Walt Disney: An American Original, pp. 165–6.39 Watts, The Magic Kingdom, p. 167.40 See Janet Wasko, “Challenges to Hollywood’s Labor Force in the 1990s,” in Gerald Sussman and John A. Lent (eds), Global Productions: Labor in the Making of the “Information Society” (Cresskill, NJ: Hampton Press, 1998), pp. 173–89.41 Watts, The Magic Kingdom, pp. 204–9; Holly Allen and Michael Denning, “The Cartoonists’ Front,” Southern Atlantic Quarterly 92(1) (1993): 89‒119, at p. 95.42 See Julianne Burton-Carvajal, “‘Surprise Package’: Looking Southward with Disney,” in Smoodin (ed.), Disney Discourse, pp. 131–47; Lisa Cartwright and Brian Goldfarb, “Cultural Contagion: On Disney’s Health Education Films for Latin America,” in Smoodin (ed.), Disney Discourse, pp. 148–80.43 Watts, The Magic Kingdom, pp. 226–7.44 Ibid., p. 441.45 Ibid., pp. 240–1. See also “The Testimony of Walter E. Disney before the House Committee on UnAmerican Activities,” in Danny Peary and Gerald Peary, The American Animated Cartoon: A Critical Anthology (New York: E. P. Dutton, 1980), pp. 92–7.46 Watts, The Magic Kingdom, p. 349, claims it was the 1950s; Eliot, Walt Disney, Hollywood’s Dark Prince, p. 165, says that it was the early 1940s.47 Watts, The Magic Kingdom, p. 349.48 Allen and Denning, “The Cartoonists’ Front,” p. 89.49 Watts, The Magic Kingdom, p. 228.50 See Cartwright and Goldfarb, “Cultural Contagion,” for more discussion of the educational films on health and sanitation produced at the Disney studios by the government for export to Latin America.51 For more on Disney’s wartime films, see Richard Allen Shale, “Donald Duck Joins Up: The Walt Disney Studio during World War II” (PhD dissertation, University of Michigan, 1976), and Eric Smoodin, Animating Culture: Hollywood Cartoons from the Sound Era (New Brunswick, NJ: Rutgers University Press, 1993).52 Jackson, Walt Disney: A Bio-Bibliography, p. 42; Thomas, Walt Disney: An American Original, p. 193. For more on Disney’s relationship with the Bank of America, see Janet Wasko, Movies and Money: Financing the American Film Industry (Norwood, NJ: Ablex, 1982), pp. 172–5.53 Watts, The Magic Kingdom, p. 229.54 See Michelle Hilmes, Hollywood and Broadcasting: From Radio to Cable (Urbana, IL: University of Illinois Press, 1990); and Janet Wasko, Hollywood in the Information Age: Beyond the Silver Screen (Cambridge: Polity Press, 1994), pp. 11–13.55 Quoted in Jackson, Walt Disney: A Bio-Bibliography, pp. 49–50.56 The company obviously underestimated the success of the series, as Disney explained: “We had no idea what was going to happen to ‘Crockett.’ Why, by the time the first show finally got on the air, we were already shooting the third one and calmly killing Davy off at the Alamo. It became one of the biggest overnight hits in TV history, and there we were with just three films and a dead hero” (Maltin, The Disney Films, p. 122).57 Schickel, The Disney Version, p. 28. The Paramount decrees refer to the anti-trust suit against the five fully integrated Hollywood majors and three other distributors in the 1940s, which was settled through a series of consent decrees beginning in 1948. The majors were required to divorce their production and distribution activities from exhibition, to refrain from price setting and other anti-competitive agreements, and to distribute their films “theater by theater, picture by picture.” For more details, see Michael Conant, Antitrust in the Motion Picture Industry (Berkeley, CA: University of California Press, 1960).58 Jackson, Walt Disney: A Bio-Bibliography, p. 66. In addition to the hundreds of articles that chronicled Disney during his life, there were further discussions of his life and his effect on American culture after his death, many of which have already been referred to in this chapter. See also John Gardner, “Saint Walt: The Greatest Artist the World Has Ever Known, Except for, Possibly, Apollonius of Rhodes,” New York, November 12, 1973, pp. 64–6; and James Morrow, “In Defense of Disney,” Media and Methods (April 1978): 31–2.59 http://disney.go.com/disneyatoz/read/walt/index.html.60 Bryman, Disney and his Worlds, pp. 32–3.61 Miriam Stillwell, “The Story behind Snow White’s $10,000,000 Surprise Party,” Liberty, April 9, 1938, p. 8; quoted in Jackson, Walt Disney: A Bio-Bibliography, p. 28.62 Ronald Grover, The Disney Touch (Homewood, IL: Business One Irwin, 1991), p. 10.63 Bryman, Disney and his Worlds, p. 33.64 https://www.guidestar.org/profile/95-4635927.65 This is one of the most common myths (or urban legends) about Disney, even internationally. Many authors discuss Disney’s interest in cryonics before his death, including Bryman, Disney and his Worlds; Thomas, Walt Disney: An American Original; and Steven Fjellman, Vinyl Leaves: Walt Disney World and America (Boulder, CO: Westview Press, 1992).66 Gomery, “Disney’s Business History,” p. 86.
Figure 3.1: The Disney Store at Serramonte Center in Daly City, California. Photo by Broken Sphere.
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