1 Chapter 2TABLE 2-1 Determining the Best Frequency for Your Gamification Model

      2 Chapter 4TABLE 4-1 The Best Times to Post on Social Media

      3 Chapter 5TABLE 5-1 Typical Personnel Required for Action GamesTABLE 5-2 Typical Personnel Required for Simulation GamesTABLE 5-3 Typical Personnel Required for Interactive Storytelling GamesTABLE 5-4 Typical Personnel Required for Adventure Games

      4 Chapter 6TABLE 6-1 Advantages and Disadvantages of the Deliverability ToolsTABLE 6-2 GDPR Marketing Fails

      5 Chapter 7TABLE 7-1 Determining the Best Game Model for Your AudienceTABLE 7-2 Examples of the Best Game Options Based on Audience ResearchTABLE 7-3 Matching Objectives with Game Models

      6 Chapter 8TABLE 8-1 Determining Which Model Is Right for YouTABLE 8-2 Determining Where Each Role Fits in the Project Life CycleTABLE 8-3 Comparing Freelancers, Agencies, and In-HouseTABLE 8-4 HTML5 versus Unity for Game DevelopmentTABLE 8-5 HTML5 versus Mobile Apps for Game Development

      7 Chapter 9TABLE 9-1 Determining the Best Day to LaunchTABLE 9-2 Current Audience Segmentation GoalsTABLE 9-3 Subject-Line Goals for Your Segmented Audience

      8 Chapter 10TABLE 10-1 Expected Data Metrics for Each Game Model

      9 Chapter 11TABLE 11-1 Types and Location of Your Campaign’s Raw Data

      1 Chapter 1FIGURE 1-1: Google added a T. rex side-scrolling minigame to its Chrome web bro...

      2 Chapter 2FIGURE 2-1: The Bartle player types.

      3 Chapter 3FIGURE 3-1: DIY online sites such as SurveyMonkey allow you to obtain important...FIGURE 3-2: Facebook Insights offers a wealth of audience metric data for you t...FIGURE 3-3: Twitter Analytics helps you break down your key data to help you un...

      4 Chapter 4FIGURE 4-1: Waze, a popular driving app, has created innovative badges to keep ...FIGURE 4-2: Customer Thermometer helps you implement emoji-themed surveys in yo...FIGURE 4-3: The #Starbucks Rewards hashtag in use.FIGURE 4-4: Charmin’s #TweetFromTheSeat hashtag was funny and encouraged its au...FIGURE 4-5: To promote Susan Boyle’s album, the promoters failed to double-chec...FIGURE 4-6: Online tools such as Piktochart help create professional infographi...

      5 Chapter 5FIGURE 5-1: Using an SRS template website such as SRSCreator can help clearly d...

      6 Chapter 7FIGURE 7-1: A skill-based game called Spot the Ball.FIGURE 7-2: Using points can keep your audience motivated.

      7 Chapter 8FIGURE 8-1: The waterfall model.FIGURE 8-2: The spiral model.FIGURE 8-3: The iterative model.FIGURE 8-4: The verification and validation model.

      8 Chapter 9FIGURE 9-1: Chipotle’s landing page for A Love Story Game.FIGURE 9-2: This launch email has three CTA buttons, so users can clearly see t...FIGURE 9-3: The iframe where your game appears on Facebook.

      9 Chapter 10FIGURE 10-1: Feedback widgets offered by companies such as Surveyapp can be eas...

      10 Chapter 14FIGURE 14-1: Holiday-themed campaigns can be easily integrated into existing ga...FIGURE 14-2: Make your audience anticipate the holiday launch like Google does ...FIGURE 14-3: Customizable seasonal experiences, like Office Depot/OfficeMax’s E...

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