The Vision Code. Oleg Konovalov

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The Vision Code - Oleg Konovalov


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space in which anything is possible. Vision is the most powerful and versatile tool we have to make a difference in the world around us.

      The future will come whether you have a vision or not. But without a vision, you will be lost. It will be a reality you don't accept as it doesn't reflect your desires. And if you don't have a vision, do any desires you have even matter?

      I've been thinking about this for the past 24 years. I even remember the start of this path as if it happened yesterday. I climbed to the top of a mountain in the middle of nowhere. I sat at the top and gazed around into this great tranquil wilderness, basking in the solitude.

      Suddenly I realised how little, powerless, inconsequential, imperceptible and insignificant I am compared with this world. Something whispered within me – ‘what is the meaning of what I do? What do I do for the future? Who am I, and where do I want to be? How I can escape mediocrity?’ Since then I've been thinking about vision from different angles.

      A vision cannot be bought. It can't be merely found. It has to be created.

      In this book, we will thoroughly explore the concept of vision. Why is it important, and for whom? How do visionaries define vision, and how do they experience it? What common leadership and personal traits are shared by visionaries? What is the difference between ordinary and visionary leadership? If we consider vision as a mental or psychological construction, then what elements of it are the most critical? How do these incredible leaders construct their vision and make it a reality? How do visionaries prepare or reinvent themselves to make a vision a reality? How do they act as visionaries and constructors of a positive future? What struggles and difficulties do they face, and how do they overcome them?

      I decided to discuss these questions with 19 exceptional visionaries from across the globe, representing different industries and backgrounds:

       Marshall Goldsmith, #1 Leadership Thinker in the world

       Martin Lindstrom, #1 Branding expert in the world

       Garry Ridge, Chairman and CEO of WD‐40 Company

       David Katz, founder and CEO of Plastic Bank

       Stuart Crainer, co‐founder, Thinkers50

       John Spence, one of the top 100 business thought leaders in the world and business advisor to companies worldwide

       Feyzi Fatehi, CEO of Corent Tech, Inc.

       Olga Uskova, President and founder of Cognitive Technologies Group

       Mark Thompson, world's #1 CEO Coach, 30 Global Gurus and a Venture Investor

       Asheesh Advani, President and CEO of Junior Achievement (JA) Worldwide

       Adam Witty, founder and CEO of Advantage Media/ForbesBooks

       H.E. Ms. Sania A. Ansari, Chairperson at Ansari Group Ltd and Chairperson at United Refugee Green Council Canada

       Thomas Kolditz, PhD, Executive Director, Doerr Institute for New Leaders at Rice University, Brigadier General (Retired)

       Prof. Amit Kapoor, Chairman of Institute for Competitiveness, India

       Alex Goryachev, Managing Director at Cisco Innovation Centers, Wall Street Journal bestselling author of Fearless Innovation

       Noel Ferguson, founder and Executive Chairman of Institute of One World Leadership (IOWL)

       Prof. Nabhit Kapur, Psy.D, founder of PeacefulMind Foundation

       Raphael Louis, Leader and President of the National Coalition Party of Canada (NCPC)

       Dr. Babalola Omoniyi, founder and Executive Director of Pan African Leadership and Entrepreneurship Development Centre (PALEDEC)

      These people are simply exceptional, and I will introduce them and their stories in the pages of this book. They enthusiastically shared their personal stories, painstaking experience, invaluable lessons and practical recommendations.

      It might seem like it is enough to find the answers to these questions by gleaning the best that these visionaries have to offer and synthesising them in to a whole. Still, my pragmatic entrepreneurial mind said – no, what else can I offer?

      Vision holds the secret code to a positive and prosperous future. But how can we break this code?

      The golden ratio or the divine proportion as a term was coined by Luca Pacioli in his book De Divina Proportione (The Divine Proportion), published in 1509. This book was illustrated by Leonardo Da Vinci with three‐dimensional geometric solids and templates for script letters in calligraphy, and this is why the idea of the golden ratio is often attributed to him. Da Vinci's masterpieces The Last Supper, La Jaconde (Mona Lisa) and The Vitruvian Man made use of the golden ratio.

      Luca Pacioli defined his approach as ‘a work necessary for all clear‐sighted and inquiring human minds, in which everyone who loves to study philosophy, perspective, painting, sculpture, architecture, music and other mathematical disciplines will find a very delicate, subtle and admirable teaching and will delight in diverse questions touching on a very secret science’ (Meisner, G.B. 2018).

      This book attempts to find the golden ratio of vision and unlock this secret knowledge.

      Using the analogy of the butterfly effect that describes how small things can have a dramatic impact on complex systems, we can look at vision as a beautiful butterfly that causes enormous changes in the world. It is born somewhere inside of a visionary's mind and soul, and the visionary decides to give it wings of a certain shape and colour. Then this beauty learns how to spread those wings and fly, creating a new reality and changing the world. As Neil Gaiman and Terry Pratchett wrote in Good Omens (2011), ‘a butterfly flaps its wings in the Amazonian jungle, and subsequently a storm ravages half of Europe’.

      I structured the discussion of vision using the same principle as it reflects the four natural stages of a vision's development. Part One: Creation discusses why vision is important, how it comes about and what is needed to create it. Part Two: Making Vision Strong sheds light on the core criteria, elements and characteristics of a vivid vision and highlights how leaders should prepare themselves for reaching new heights. Part Three: Execution dives into how to make vision a reality and turn it into a practical business tool. Part Four: Visionary You looks into how visionaries think and offers recommendations for everyday use.

      We are brought into this world as creators, and whether we fulfil our purpose or not entirely depends on our ability to craft a vision and inspire others to share in it. Vision is the core property of those who are shaping the future today, and we can't ignore it without ignoring future prospects – whether business or personal.

      I invite you to join me on this journey in search of the golden ratio of vision, regardless of whether you are a mature leader or someone at the first stages of your growth. The reward will be not just


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