1 Chapter 2TABLE 2-1 Rating Businesses According to Potential Strategic AdvantageTABLE 2-2 Rating Head-to-Head Competitors

      2 Chapter 4TABLE 4-1 Moving from a Small Business to a Big Business

      3 Chapter 5TABLE 5-1 Industry Analysis — Regional Accounting FirmTABLE 5-2 Summarising Opportunities and Threats

      4 Chapter 6TABLE 6-1 Customer Analysis — Fit and Fun Personal Training

      5 Chapter 7TABLE 7-1 Summary of Different Business Structures

      6 Chapter 8TABLE 8-1 Calculating Maximum Billable Hours per YearTABLE 8-2 Examples of Sales Estimates for Different Business Types

      7 Chapter 9TABLE 9-1 Variable Costs Examples for Service BusinessesTABLE 9-2 Cost of Producing One Bottle of Pickle

      8 Chapter 11TABLE 11-1 Example Competitor AnalysisTABLE 11-2 Supporting Sales Goals with Strategies

      9 Chapter 12TABLE 12-1 How Many Complaints Have You Received This Year?

      10 Chapter 13TABLE 13-1 When You Have to Pay Super (and When You Don’t)

      11 Chapter 15TABLE 15-1 First Four-Week Budget for Retail BusinessTABLE 15-2 Start-up Expenses versus First Four Weeks of Operating Expenses

      1 Chapter 2FIGURE 2-1: Using your strategic advantage, competitor analysis and competitive...

      2 Chapter 3FIGURE 3-1: Calculating average profit (also known as EBIT).FIGURE 3-2: Your total start-up costs involve much more than the initial purcha...

      3 Chapter 5FIGURE 5-1: Rating your business on key areas of performance.FIGURE 5-2: The principles of a SWOT analysis.FIGURE 5-3: Plotting business strategy using a SWOT analysis.

      4 Chapter 6FIGURE 6-1: A mission statement.

      5 Chapter 7FIGURE 7-1: Digging around for names in the ASIC business names register.FIGURE 7-2: Check the Australian Trade Mark Search for relevant trademarks.

      6 Chapter 8FIGURE 8-1: Building a 12-month sales forecast in Excel for a service business.FIGURE 8-2: Building a 12-month sales forecast in Excel for a business selling ...

      7 Chapter 9FIGURE 9-1: Start by estimating an amount for each expense, along with how ofte...FIGURE 9-2: Forecasting expenses for the months ahead.FIGURE 9-3: Building a gross profit projection for a service with employees or ...FIGURE 9-4: Building a gross profit projection for a business selling products,...FIGURE 9-5: Compiling a monthly profit projection.

      8 Chapter 10FIGURE 10-1: Calculating business break-even point.FIGURE 10-2: Calculating break-even point to cover both business and personal e...FIGURE 10-3: Understanding your break-even point enables you to plan ahead for ...FIGURE 10-4: Calculating what you need to do to break even in the first 12 mont...

      9 Chapter 13FIGURE 13-1: Your employer checklist.FIGURE 13-2: Workplace health and safety is an ongoing process.

      10 Chapter 14FIGURE 14-1: Checklist for what to include in a letter of employment.

      11 Chapter 17FIGURE 17-1: A simple Profit & Loss report.FIGURE 17-2: A Balance Sheet shows where your business is at.FIGURE 17-3: Stay realistic using budgets.FIGURE 17-4: Keep budgets real by comparing against actual results.FIGURE 17-5: A sample cashflow report.

      12 Chapter 18FIGURE 18-1: An invoice or receipt needs to include all the right details.FIGURE 18-2: Generate reports regularly to find out how much GST you owe.

      13 Chapter 20FIGURE 20-1: Checklist for preparing your business for sale.

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