1  Cover

      2  Title Page

      3  Copyright Page

      4  Preface

      5  Introduction Notes

      6  1 The Faltering Rise of the Ebook The origins and rise of the ebook The differentiated pattern of ebook sales: delving beneath the surface Explaining the variations Form vs format Beyond the US Notes

      7  2 Re-inventing the Book The life and times of the digital short A radical experiment Ebooks as apps Re-inventing the book as app False dawn Notes

      8  3 The Backlist Wars Opening salvo Bringing the greats back to life The limits of backlist-only ebook publishing Notes

      9  4 Google Trouble The search engine wars Settlements come and go How big is a snippet? Whither Google Books? Notes

      10  5 Amazon’s Ascent The rise of Amazon The DOJ weighs in Stand-off with Hachette Market power An uneasy truce Notes

      11  6 Struggles for Visibility Visibility in the bricks-and-mortar world The morphing of mediated visibility The triumph of the algorithm Reaching out to readers Literature’s Switzerland Visibility through discounting Visibility in a digital age Notes

      12  7 The Self-publishing Explosion From vanity to indie publishing Self-publishing in the ebook age A beautiful book of your own Amazon enters the self-publishing field A spectrum of publishing services The hidden continent Estimating the indies Parallel universes, multiple pathways Notes

      13  8 Crowdfunding Books The rise of crowdfunding Crowdfunding as direct-to-consumer publishing Reader curation The pull of the mainstream Notes

      14  9 Bookflix Scribd’s wager The rise and fall of Oyster Kindle Unlimited enters the scene Subscription in the ecosystem of books Notes

      15  10 The New Orality The development of audiobooks The rise of Audible Audiobooks become routine The