Book Wars. John B. Thompson
Читать онлайн книгу.
low – in the dozens of units, not the hundreds, let alone the thousands: ‘The books were essentially disappearing into the ether.’ Six months after they published their first books, they realized they had to change course and print physical books. ‘We made ebooks the initial mission of Restless, to be innovative, to be new and fresh and think of ways of transmitting information digitally as a way to cross borders and boundaries, and that is still true. But funnily enough, in order to be innovative, we had to go way old-school. We had to become a print publisher.’ Unlike Atavist Books, Restless survived and, by 2015, around 90 per cent of its sales was accounted for by print.
6 6 Evan Schnittman, London Book Fair 2011 Digital Conference, at www.youtube.com/watch?v=fiUapEUGRhY.
7 7 Adam Hammond, ‘How Faber’s App Rescues Eliot’s Masterpiece from the Waste Land of Print’, The Toronto Review of Books, 17 April 2012, at www.torontoreviewofbooks.com/2012/04/how-faber-and-fabers-ipad-app-rescues-t-s-eliots-masterpiece-from-the-waste-land-of-print.
8 8 The Sunday Times, 26 June 2011.
9 9 The Guardian, 7 December 2012.
10 10 See Thomas Sommer, ‘App Store Stats Bonanza’ (7 August 2014), at www.applift.com/blog/app-store-stats-bonanza.html.
11 11 Others came to a similar conclusion. Dave Addey founded Agant, an app development agency, in 2002, and had great success with the National Rail Enquiries app for the iPhone that was launched in 2009. He went on to build numerous apps for publishers, among others, including several apps for Faber – one of which, Malcolm Tucker: The Missing iPhone, an app version of the book The Thick of It: The Missing DoSAC Files, was nominated for a BAFTA in 2011. He had enough projects under way to move into a suite of offices in Leamington Spa and take on several additional members of staff. But he found that the same pincer movement of pressures that had undermined Touch Press – the difficulty of achieving visibility in the App Store and the downward pressure on prices – was also making life very difficult for Agant. In the end, he threw in the towel and closed down the business in 2013: ‘I don’t see the creation of apps as products being worth the risk, especially when I am the person taking the risk.’
Конец ознакомительного фрагмента.
Текст предоставлен ООО «ЛитРес».
Прочитайте эту книгу целиком, купив полную легальную версию на ЛитРес.
Безопасно оплатить книгу можно банковской картой Visa, MasterCard, Maestro, со счета мобильного телефона, с платежного терминала, в салоне МТС или Связной, через PayPal, WebMoney, Яндекс.Деньги, QIWI Кошелек, бонусными картами или другим удобным Вам способом.