1 Chapter 4Figure 4.1 Thumbnail with data points

      2 Chapter 5Figure 5.1 More than 64 million new viewsFigure 5.2 Increase in views and subscribers over 28 days

      3 Chapter 8Figure 8.1 MrBeast’s tweet to Elon Musk

      4 Chapter 11Figure 11.1 Valuable contentFigure 11.2 Scalable valuable contentFigure 11.3 Persona Breakdown

      5 Chapter 13Figure 13.1 Story arc

      6 Chapter 14Figure 14.1 The Who: unique viewersFigure 14.2 The Who: viewer demographicsFigure 14.3 The WhereFigure 14.4 The WhatFigure 14.5 The When: date rangeFigure 14.6 When viewers are on YouTubeFigure 14.7 John Malecki CTR

      7 Chapter 15Figure 15.1 Sizes and shapesFigure 15.2 OrientationFigure 15.3 ExpressionsFigure 15.4 Bench pressFigure 15.5 The Rule of ThirdsFigure 15.6 Three examples of the Rule of ThirdsFigure 15.7 Contrast in black and whiteFigure 15.8 Thumbnail typesFigure 15.9 The value of YouTube

      8 Chapter 16Figure 16.1 Hockey stickFigure 16.2 Slow burnFigure 16.3 Relative audience retention

      9 Chapter 17Figure 17.1 28 daysFigure 17.2 90 daysFigure 17.3 4 monthsFigure 17.4 6 monthsFigure 17.5 1 yearFigure 17.6 Legal Eagle buckets

      10 Chapter 18Figure 18.1 The Chosen

      11 Chapter 19Figure 19.1 Other videos your audience watched

      12 Chapter 20Figure 20.1 Matt's AVD dropFigure 20.2 Matt's AVD recoveryFigure 20.3 Matt's video views

      1  Cover Page

      2  Table of Contents

      3  Begin Reading

      1  i

      2  ii

      3  v

      4  vi

      5  vii

      6  xiii

      7  xiv

      8  xv

      9  xvi

      10  xvii

      11  xviii

      12  xix

      13  xx

      14  xxi

      15  xxii

      16  xxiii

      17  xxiv

      18  xxv

      19  xxvi

      20  xxvii

      21  xxviii

      22  xxix

      23  xxx

      24  xxxi

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