Social Media Marketing All-in-One For Dummies. Michelle Krasniak
Читать онлайн книгу.
6 Chapter 1FIGURE 1-1: Pay attention to your privacy settings.FIGURE 1-2: Choose a photo that portrays you in a positive, professional manner...FIGURE 1-3: You have various options when editing your profile photo.FIGURE 1-4: Choose a background photo that says something about you as a profes...FIGURE 1-5: All the sections you can add to your profile.FIGURE 1-6: Click the pencil in each section you want to edit.FIGURE 1-7: Your connections can recommend you based on their experiences worki...FIGURE 1-8: More endorsements mean more people are attesting to your skills.
21 Book 6 Chapter 2FIGURE 2-1: Select your page type.FIGURE 2-2: Use your company information to set up your LinkedIn Page profile.FIGURE 2-3: Your blank slate of a company page.FIGURE 2-4: Edit your company information here.FIGURE 2-5: Use showcase pages to highlight individual products, events, or ser...FIGURE 2-6: Group rules help to make a positive experience for everyone.FIGURE 2-7: Select the connections you want to invite to your group.FIGURE 2-8: What you see when your group is unlisted.
22 Book 6 Chapter 3FIGURE 3-1: Access your LinkedIn content dashboard from your home page.FIGURE 3-2: Start writing your post in the LinkedIn blogging dashboard.FIGURE 3-3: LinkedIn allows you to share your articles in a variety of places.FIGURE 3-4: Infographics really catch the audience’s eye.FIGURE 3-5: An announcement showing standing for an important award.FIGURE 3-6: An interview with the new intern!FIGURE 3-7: Letting everyone know you’re also on Twitter.FIGURE 3-8: Informing connections about an upcoming webinar.FIGURE 3-9: Happy National Dog Day!FIGURE 3-10: Segmenting your audience to target the right people.
23 Book 7 Chapter 1FIGURE 1-1: The Pin is the heart and soul of Pinterest.FIGURE 1-2: Boards are made up of a collection of Pins.FIGURE 1-3: Sharing is caring.FIGURE 1-4: Searching for a brand’s name.FIGURE 1-5: The results page once I selected a keyword from the search results.FIGURE 1-6: You sign up for a business account at a different landing page.FIGURE 1-7: What category best describes your brand?FIGURE 1-8: Oh, where do I begin? Profile!FIGURE 1-9: Starting with Settings.FIGURE 1-10: Your Pinterest home feed.FIGURE 1-11: The public view of your Pinterest profile.FIGURE 1-12: All of the cupcake-related boards.FIGURE 1-13: The Create a Pin page.FIGURE 1-14: Use the search function to find accounts to follow.FIGURE 1-15: A gif Pin to be posted to Pinterest the next day.FIGURE 1-16: A sample pop-up created with MiloTree.FIGURE 1-17: PINGROUPIE search results of a number of boards you could follow.FIGURE 1-18: A graphic created using one of Crello’s templates.
24 Book 7 Chapter 2FIGURE 2-1: Sign up to use Snapchat.FIGURE 2-2: Type your name.FIGURE 2-3: Your account page.FIGURE 2-4: A boy or a girl?FIGURE 2-5: My Bitmoji says hi to your Bitmoji!FIGURE 2-6: The Snap screen is where you take photos or video or access Chat an...FIGURE 2-7: Use your Snap code to add followers.FIGURE 2-8: Add some witty text to your Snap here!FIGURE 2-9: I can see that one person viewed my story.FIGURE 2-10: Click Submit Now to get started creating your on-demand geofilter.
25 Book 7 Chapter 3FIGURE 3-1: Use Facebook or your email address to create an Instagram account.FIGURE 3-2: The Settings screen.FIGURE 3-3: Are you a Creator or a Business?FIGURE 3-4: Decide whether or not you want to connect your business’ Facebook p...FIGURE 3-5: Instagram suggests I follow these accounts based on my business.FIGURE 3-6: Searching for IGTV creators to follow.FIGURE 3-7: See anything you like? In the Shop section you can find all types o...FIGURE 3-8: Take a moment for yourself and peruse the different well-being guid...FIGURE 3-9: Instagram comes with a variety of filters you can use to enhance yo...FIGURE 3-10: Capture their attention with your caption.FIGURE 3-11: My first post is making me hungry!FIGURE 3-12: This is where you adjust notifications for Posts, Stories, and Com...FIGURE 3-13: The Field & Main chef working hard in the kitchen. FIGURE 3-14: Ingredients straight from the garden! FIGURE 3-15: Everyone meet Julie! She’s Field & Main’s newest team member! FIGURE 3-16: This is where you’ll start your Instagram Live broadcast.FIGURE 3-17: If you selected to make your broadcast into a fundraiser, you’ll s...FIGURE 3-18: And we’re live!
26 Book 7 Chapter 4FIGURE 4-1: Select one of these methods to open your TikTok account.FIGURE 4-2: Make sure you pick a creative username!FIGURE 4-3: Welcome to your new profile!FIGURE 4-4: The search results when you type cupcakes.FIGURE 4-5: The different actions you can take on a TikTok video.FIGURE 4-6: It’s time to get creative!
27 Book 8 Chapter 1FIGURE 1-1: The zoo of social media sites is vast. Your time, however, is limit...FIGURE 1-2: Factor in relative market share, using data such as that from StatC...FIGURE 1-3: Somebody’s Mother’s Chocolate Sauce generates traffic to its websit...
28 Book 8 Chapter 2FIGURE 2-1: PatentPlaques.com uses the business directory on Spoke to promote i...FIGURE 2-2: MommySavers is an example of a demographically targeted social netw...FIGURE 2-3: The Karen Martin Group uses SlideShare to establish credibility, ex...FIGURE 2-4: Selecting the Near Me option to find nearby places (left); then com...FIGURE 2-5: A Meetup search for small-business activities near Denver produces ...
29 Book 8 Chapter 3FIGURE 3-1: Spotify offers a variety of advertising options for brands.FIGURE 3-2: An easy-to-use blogging platform, Tumblr offers another route for b...FIGURE 3-3: Showcase your brand’s talent and creative side with Vimeo.
30 Book 8 Chapter 4FIGURE 4-1: A newsletter service such as Mailchimp gives you the tools you need...
31 Book 9 Chapter 1FIGURE 1-1: A typical Google Analytics dashboard displays key web statistics.FIGURE 1-2: A HubSpot page showing details about social media activity.FIGURE 1-3: Bitly offers several displays for traffic statistics.FIGURE 1-4: A sample conversion funnel for Google Analytics. FIGURE 1-5: The Social section of Google Analytics makes it easy to collect and...FIGURE 1-6: The Social Users Flow page displays the path taken by visitors who ...
32 Book 9 Chapter 2FIGURE 2-1: Typepad stats (top) for the blog run by former New Mexico State Sen...FIGURE 2-2: Viewing statistics for YouTube videos.FIGURE 2-3: A plethora of metrics to gauge the performance of your video conten...FIGURE 2-4: Basic statistics on Pins and followers were visible to everyone who...FIGURE 2-5: Access Pinterest Analytics from the menu bar on your business Profi...FIGURE 2-6: Pinterest’s analytics provide valuable information about users and ...FIGURE 2-7: Gain more insights into your Pinterest audience.
33 Book 9 Chapter 3FIGURE 3-1: Referrers from social media are accessible through Google Analytics...FIGURE 3-2: The Twitter Analytics dashboard displays tweet activity.FIGURE 3-3: Individual tweet metrics.FIGURE 3-4: You can track all these activity types by adding columns to your Tw...FIGURE 3-5: Analytic programs such as Foller.me can help you understand the val...FIGURE 3-6: You can monitor retweets, favorites, mentions, and replies from the...
34 Book 9 Chapter 4FIGURE 4-1: The Insights Dashboard Overview page provides basic traffic, conten...FIGURE 4-2: The pop-up window for exporting Insights.FIGURE 4-3: Take advantage of the Pages to Watch feature to keep tabs on your c...FIGURE 4-4: The actions people took on your page.FIGURE 4-5: The Reach detail page.FIGURE 4-6: The Post Engagement detail page.
35 Book 9 Chapter 5FIGURE 5-1: Social Plugins statistics show how your share buttons perform.FIGURE 5-2: LinkedIn offers analytical detail for Visitors.FIGURE 5-3: Get a plethora of details about your updates here.FIGURE 5-4: Clicking the drop-down menu opens up seven different metrics to vie...FIGURE 5-5: LinkedIn offers analytical detail for Followers.
36 Book 9 Chapter 6FIGURE 6-1: Facebook’s Insights analytics tool displays Facebook metrics over a...FIGURE 6-2: Google Analytics showing social network referrals.FIGURE 6-3: You can easily track results for non–Ads campaigns in Google Analyt...FIGURE 6-4: Google Analytics displays Social Value in chart and linear forms as...
37 Book 9 Chapter 7FIGURE 7-1: Correlating an activity timeline with key performance indicators pr...FIGURE 7-2: Compare the benefits you receive from social media with the benefit...
Guide
1 Cover
4 Table of Contents
5