1  Cover

      2  Table of Contents

      3  Endorsement

      4  Title Page

      5  Copyright

      6  Preface to the Second Edition

      7  Preface to the First Edition

      8  Introduction

      9  Begin Reading

      10  Conclusion: Facing an Uncertain Future

      11  Appendix 1 Selected Imprints of the Main Publishing Corporations

      12  Appendix 2 Note on Research Methods

      13  Bibliography

      14  Index

      15  End User License Agreement

      1 IntroductionFigure 1 Key resources of publishing firmsFigure 2 Book supply chainFigure 3 Publishing value chainFigure 4 Key functions of the publisher

      2 Chapter 3Figure 5 Major publishing corporations on the centralized–federal spectrum

      3 Chapter 7Figure 6 Breakdown of one US imprint’s marketing budget, 2006 and 2008Figure 7 The Oprah effect: US weekly paperback sales for Elie Wiesel’s Night, October 200…Figure 8 The movie effect I: US weekly paperback sales for Dan Brown’s Angels and Demons,…Figure 9 The movie effect II: US weekly paperback sales for Ian McEwan’s Atonement, Septe…

      4 Chapter 8Figure 10 The logic of the fieldFigure 11 The squeeze on publishers’ margins

      5 Chapter 9Figure 12 US trade wholesale ebook sales, 2002–2011Figure 13 Ebook sales as a percentage of total revenues of major US trade publishersFigure 14 The digital archive

      6 Chapter 10Figure 15 UK paperback fiction sales bands, 2002–2006

      1 Chapter 1Table 1 The expansion of Borders and Barnes & Noble, 1993–1994Table 2 Market share of major accounts for two commercial bestsellersTable 3 Estimated shares of US book retail market, 2006Table 4 Sales by channel for a major UK trade publisher, 2000 and 2006

      2 Chapter 2Table 5 Numbers of agents and agencies in recorded deals, 2004–2008

      3 Chapter 3Table 6 The 12 largest trade publishers in the US, 2007–2008Table 7 The ten largest trade publishers in UK, 2007

      4 Chapter 4Table 8 Estimated number of active publishers in the US by size, 2004

      5 Chapter 7Table 9 US book title output, 1998–2010Table 10 UK book title output, 1994–2010Table 11 Impulse purchase by outlet, 2007Table 12 The Oprah effect: US weekly paperback sales for Elie Wiesel’s Night, October 200…Table 13 The movie effect I: US weekly paperback sales for Dan Brown’s Angels and Demons,…Table 14 The movie effect II: US weekly paperback sales for Ian McEwan’s Atonement, Septe…Table 15 US trade wholesale ebook sales, 2002–2011Table 16 UK paperback fiction sales bands, 2002–2006

      1  a

      2  b

      3  c

      4  d

      5  iii

      6  iv

      7  vi

      8  vii

      9  viii

      10  ix

      11  x

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