Pivot for Success. Amy S. Hilliard
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as our new UK management from the Grand Metropolitan company that had acquired Pillsbury in 1988, to support the multicultural initiative. I suggested to Sally that we develop a tasting seminar for the division called “Savor the Cultural Flavor,” with samples prepared from the recipes we had collected through our travels. In addition, we would bring in key speakers from the restaurants, communities, and culinary experts to educate the Pillsbury/Grand Met brand teams and executives. The seminar was a huge hit. At the next quarterly planning session, the multicultural initiative received a budget of $5 million to get started, and the biggest part of the budget came from the VP of Refrigerated Dough. From 1990 to 1992, we created the first Spanish‐speaking Pillsbury Doughboy commercials and targeted African American ads for the company. Pillsbury became active in events in cultural communities, and I even had the opportunity to meet the president of Mexico when he visited Los Angeles. At the other end of the spectrum, I was able to use my Purpose in the community of Minneapolis with a volunteer program Pillsbury sponsored called KAPOW—Kids And the Power Of Work. This was a mentorship program through which underserved youths of color from grade school to high school met executives of color who could show and tell them about career opportunities they otherwise might not have the chance to see up close. If they could see it, they could be it. It was another way to serve others that presented itself.
Finding Your Purpose and using it can be energizing across more than one platform as you Pivot for Success. Stay flexible and creative. Keep an open mind about what your purpose can do!
The Power of Purpose
It's my hope that you can see how Finding Your Purpose is a life‐enhancing process. It can evolve over time, but your Purpose is always uniquely yours. Your Purpose may seem silly to people close to you, or it may feel like a long, hard dream to fulfill. But this Pivot Point is essential for success. It is your North Star and compass. As the late and legendary founder of Zappos, Tony Hseih, said, “When you walk with purpose, you collide with destiny.” Purpose can drive you, corporations, governments, families, communities, teams, and more. The momentum that purpose can provide is what is so powerful. Purpose can align people and move mountains.
If you are struggling to define your Purpose, or defining it for the first time, here are some suggestions to try:
Find some photos of yourself from key points in your life and spread them out. Take snapshots of them with your phone and put them on your computer so you can blow them up and look into your eyes. Find a time where your eyes are sparkling, and you seem excited about life. What were you doing then? Take note.
List five things that you really enjoy doing, that you'd do for free if you could, and which would help others. This could be something from your present job or not.
List five things that you don't enjoy doing, or which would benefit from improvements that you see are needed, but that could help others. Again, it could be in your current endeavors or not.
Your purpose is trying to shine through. And if you are a late bloomer, rejoice! It's never too late to Find Your Purpose and thrive. As Steve Jobs said, “If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it.”
Your purpose needs to be flexible enough to embrace the changing flow of life as it evolves. Understand that the reed that bends is the reed that survives the storm.
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