Introduction

      Decisively Digital: From Creating a Culture to Designing Strategy is intended to be an overview of various state-of-the-art topics that are essential for organizations that want to transform and go digital. This book contains 24 interviews with executives, entrepreneurs, and researchers, as well as two real-life customer examples. My hope is that you will find useful ideas and inspiration for understanding the current trends and how to effectively establish a digital strategy that drives success in your organization, just as I have seen with the many organizations that I have had the privilege of working with over recent years.

      The book should be of interest to different audiences:

To follow the contents of this book, the reader requires neither a background in mathematics nor any programming experience.

Book Structure

      This book is structured in six parts. Part I: Digital Strategy, provides a framework to identify requirements and define a strategy tailored to your individual organization.

      Each of the remaining parts is dedicated to a specific strategic topic:

      The strategic topic parts include interviews as well as real-life customer examples.

About the Interviews

      All interviews in this book have some questions in common. The interviews start with personal questions to set the stage, and they conclude with questions for advice that you might immediately apply. Most questions are, however, tailored to catch the most relevant insights and ideas. These ideas serve as a toolkit for assembling your own digital strategy.

      During the interviews, I also received counterquestions. I have answered the most common of them in the Appendix, “Reciprocity: Answering Some of My Own Questions.”

Companion Website

All amendments, updates and recommended reading materials will be posted to www.decisivelydigital.org/.

       Any sufficiently advanced technology is indistinguishable from magic.

      —Arthur C. Clarke