Разрыв шаблона. Как находить и воплощать прорывные идеи. Тина Силиг

Читать онлайн книгу.

Разрыв шаблона. Как находить и воплощать прорывные идеи - Тина Силиг


Скачать книгу
инвестиций – центр предпринимательства в Инженерном институте Стэнфорда. Больше вы можете узнать на сайте stvp.stanford.edu.

      5

      Интервью Эрика Канделя о креативности и мозге вы можете посмотреть по адресу charlierose.com/guest/view/210.

      6

      Charles Limb, “Inner Sparks,” Scientific American, May 2011, pp. 84–87.

      7

      Существуют девять муз, покровительствующих разным формам искусства, включающим несколько видов поэзии, танец, музыку, историю, комедию, трагедию и астрономию. Слово «музей» было образовано от слова «муза» и означало место, где поклоняются музам.

      8

      В одном из сонетов Шекспира говорится: «Где муза? Что молчат ее уста?» В другом он благодарит свою музу: «Тебя я часто призывал, о муза! Ты помогала мне в моих стихах».

      9

      Allan Snyder, John Mitchell, Terry Bossomaier, and Gerry Pallier, “The Creativity Quotient: An Objective Scoring of Ideational Fluency,” Creativity Research Journal 16, no. 4 (2004): 415–20.

      10

      Видео Powers of Ten вы можете посмотреть на powersof10.com/film.

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
Скачать книгу