De la il·lusió al desencís. Carles Xavier Senso Vila

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De la il·lusió al desencís - Carles Xavier Senso Vila


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les despeses plantejades inicialment, amb un balanç final negatiu (entre despeses i ingressos) d’uns 8.500.000 de pessetes. Segons els responsables de la secció financera, la situació es donava per la forta competència existent en el mercat, l’escàs nivell de coneixement de la publicació entre la població, el baix índex de lectura del País Valencià i l’encasellament del mitjà com a catalanista. Pel que feia a la publicitat, s’analitzava com a responsable la crisi econòmica general, l’actitud de l’empresariat valencià –poc inclinada a aquest tipus de projectes, segons considerava VS–, l’actitud de les agències de publicitat –que infravaloraven les possibilitats del mitjà– i el rebuig provocat per experiències anteriors, sols en part comparables a VS.

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