50 DRAW A BETTER BUSINESS

      it’s stickier

      You will not only be able to understand information

      quicker, and remember more of it because it’s

      visual, but you will also be able to remember it for

      longer.

      8

      Recent research published in the Quarterly

      Journal of Experimental Psychology, showed a

      significant recall advantage for words that were

      drawn instead of written.

      9

      It all seems a bit too good to be true, but I promise

      you it is.

      it’s more inclusive

      Whether you are mainly communicating internally

      within an organisation, or externally with clients,

      you can’t afford to assume everyone has the

      same ability to understand, absorb or retain written

      information.

      More than ever before we work globally with

      people who speak a range of languages. Our

      potential audience has increased in size and

      diversity, and knowing that, you can be sure

      the literacy level of your staff and clients is also

      hugely varied. Did you know, in the UK over 10%

      of adults are functionally illiterate,

      10

      almost 8% of

      the population has English as a second language

      11

      and 10% of the population are dyslexic?

      12