Table of Contents

       Title Page

       Acknowledgements

       People Are Saying

       Preface

       CHAPTER 1 - WHERE TO START

       CHAPTER 2 - THE PERSONALITY OF A GUERRILLA MARKETER

       Trait 1: Patience

       Trait 2: Imagination

       Trait 3: Sensitivity

       Trait 4: Ego Strength

       Trait 5: Aggressiveness

       Trait 6: Embracing Change

       Trait 7: Generosity

       Trait 8: High Energy

       Trait 9: Constant Learning

       Trait 10: Love of People

       Trait 11: The Ability to Maintain Focus

       Trait 12: Taking Action

       CHAPTER 3 - GUERRILLA MARKETING YOURSELF

       Describing Your Business to Your Prospects

       Presenting Yourself

       You Are Always On-Stage

       Looking Good in Print

       CHAPTER 4 - THE HIGH-POWERED WEAPON IN YOUR OFFICE

       Sounding Good on the Phone

       Voice Training

       Script or Not to Script?

       Planning Your Presentation

       CHAPTER 5 - MARKETING FACE TO FACE

       Getting Them to Look You in the Eye and Buy

       Contact

       Your Presentation

       Close

       What’s a Customer Worth?

       Relationships for Guerrilla Marketers No Person—and No Business—Is an Island

       CHAPTER 6 - THE TOP TEN ATTRIBUTES OF A GUERRILLA MARKETER

       Attribute 1: Name

       Attribute 2: Branding

       Attribute 3: Positioning

       Attribute 4: Quality

       Attribute 5: Location

       Attribute 6: Opportunities to Upgrade

       Attribute 7: Referral Program

       Attribute 8: Credibility

       Attribute 9: Testimonials

       Attribute 10: Reputation

       CHAPTER 7 - THE TOP TEN ATTITUDES OF A GUERRILLA MARKETER

       Attitude 1: Passion

       Attitude 2: Generosity

       Attitude 3: Speed

       Attitude 4: Sincere Caring

       Attitude 5: Honest Friendliness

       Attitude 6: Neatness

       Attitude 7: Telephone Demeanor

       Attitude 8: Value

       Attitude 9: Easy to Do Business With

       Attitude 10: Flexibility

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