Startup Guide to Guerrilla Marketing. Jay Levinson Conrad
Читать онлайн книгу.
rel="nofollow" href="#litres_trial_promo">CHAPTER 8 - GUERRILLA MARKETING DEFINED
Three Different Directions at Once
Speak Softly but Carry 200 Big Sticks
CHAPTER 9 - THE RESEARCH YOU MUST DO
What Are People Really Buying?
How to Research Your Competitors
CHAPTER 10 - WRITING A BENEFITS LIST
The Benefits of Your Product or Service
CHAPTER 11 - DEVELOPING A MEME
How Memes Compare with Beliefs
The Hallmark of Guerrilla Creativity
CHAPTER 12 - SELECTING YOUR GUERRILLA MARKETING WEAPONS
CHAPTER 13 - CREATING A SEVEN-SENTENCE GUERRILLA MARKETING PLAN
The First Sentence Tells the Purpose of Your Marketing
The Second Sentence States the Competitive Advantage You’ll Emphasize
The Third Sentence Tells Your Target Audience
The Fourth Sentence Lists the Marketing Weapons You’ll Be Using
The Fifth Sentence Tells Your Niche in the Marketplace
The Sixth Sentence Tells Your Identity
The Seventh Sentence States Your Marketing Budget, Expressed as a Percentage of ...
CHAPTER 14 - PLANNING A GUERRILLA MARKETING CALENDAR
CHAPTER 15 - ESTABLISHING A WEB SITE
The Similarities of Web Marketing and Print Marketing
Web Marketing versus Print Marketing Making the Most of Their Differences
Incentives and Visitor Registration
Registering Incentives The Most Important Part of Your Web Site
Alleviating Web Page Design Frustrations
Profiting from Your E-Mail List
What Do You Bring to a Fusion Partnership?
CHAPTER 17 - LAUNCHING YOUR ATTACK
CHAPTER 18 - MAINTAINING YOUR CAMPAIGN
The 17 Secrets of Guerrilla Marketing That Help You Maintain Your Attack
CHAPTER 20 - IMPROVING YOUR MARKETING
CHAPTER 21 - PUTTING IT ALL TOGETHER