Table of Contents

       Cover Page

       Title Page

Learn how to use NLP in business

Take responsibility

1.1 Be ‘at cause’

1.2 Know your map

1.3 Look below the surface

1.4 Recognize your preferred sense

1.5 Discover your beliefs

1.6 Identify your business values

1.7 Be observant

Focus on your outcomes

2.1 Have well-formed visions

2.2 Don’t just try…DO it

2.3 Commit and take action

2.4 Break old habits

       2.5 Use failure as feedback

       2.6 Ask questions

       2.7 Be specific

       Be an excellent communicator

       3.1 Establish rapport

       3.2 Pay attention

       3.3 Watch the eyes

       3.4 Don’t mention the blue tree

       3.5 Create a positive state

       Be a great motivator

       4.1 Discover your direction

       4.2 Know the reason why

       4.3 Be convincing

       4.4 Reward interests

       4.5 Offer the right sized chunks

       4.6 Separate externals from internals

       4.7 Manage mismatchers

       4.8 Respect values

       Boost your performance

       5.1 Believe in yourself and other people

       5.2 Change your perspective

       5.3 Change your negative thoughts

       5.4 Change the frame

       5.5 Anchor positive feelings

       5.6 Change your language

       5.7 Respond positively to criticism

       5.8 Be your own success coach

       5.9 Model excellence

       Make a powerful impression

       6.1 Learn from the masters

       6.2 Use stories

       6.3 Vary your voice

       6.4 Use the 4-Mat system

       6.5 Run a great meeting

       Sell to anyone

       7.1 Know your client

       7.2 Ask questions

       7.3 Check out what’s important

       7.4 Paint a happy future

       7.5 Get agreement along the way

       7.6 Talk your client’s language

       7.7 Handle objections simply

       7.8 Use power words

       7.9 Watch your ‘buts’!

       Jargon buster

       Further reading