A Greedy Man in a Hungry World: How. Jay Rayner
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policy for a grocery ombudsman, if they should win the vote. In what was looking like an increasingly close race, both Labour and the Conservatives followed suit, announcing various plans for a new body which would have some ill-defined powers.
After the Conservative–Liberal Democrat coalition came to power in May 2010, nothing happened. And then a lot more of nothing happened. The agriculture ministers in Defra made noises, said there would be a paper proposing a new ombudsman, just as soon as they had cleaned the oven and sorted through their sock drawer, or whatever else it is government departments do when they are stalling for time. In February 2011 I was invited to sit on a panel at the NFU’s annual conference, alongside Jim Paice MP, himself a one-time farmer and now agriculture minister. Asked to make some opening comments to the 750-strong audience, I pointed out that we were still waiting for news of a supermarket ombudsman, that the way things were going the bill wouldn’t be before Parliament for at least a year, which would mean it would be at least two or three years before any such office would be established.
Paice attacked me. He shouted me down like I was a stupid schoolboy, said the bill would be along within a few weeks, that frankly I didn’t know what the hell I was talking about. I was baffled. I hadn’t made it up: I had been talking to reporters on Farmers Weekly. I had been having off-the-record discussions with officials within the NFU who liaised with Parliament. Now it appeared I had got it wrong. It was a humiliating experience.
I hadn’t got it wrong. The first paper proposing a new ombudsman did not appear until late autumn of that year, and even then it was roundly attacked by everybody in the farming world for being nowhere near robust enough. As I prepared to address the NFU conference again in February 2012 there was still no news of when the bill would come before Parliament. And if the bill still hadn’t come before the House there was no way an ombudsman to oversee the supermarkets and make sure they didn’t screw the farmers could be established before 2013 at the very earliest. The supermarkets were free to carry on destroying the dairy, pig and plum industries. They were free to carry on undermining the agricultural base. They were free to carry on making Britain less and less self-sufficient.
Result!
A dull weekday afternoon, and I am running for my life. This is what I tell myself as my feet thud, like slimy, dead fish, on the treadmill. I am in the gym running to stay alive; or, more to the point, so that I can carry on living in a way which makes me happy. Lunch makes me happy. So does dinner. Being hugely overweight does not. As a result, three, four or sometimes even five times a week I am on the treadmill in my local gym beating out the miles. Or I’m in a brightly lit, reconditioned railway arch, being ordered to do strenuous things by an irritatingly cheerful personal trainer called Jonny. I pay to experience this pain. But then I am motivated. For good or ill, some of my working life now takes place in front of television cameras. I do not want to have to watch these appearances from behind a cushion, or feel the stab of childish hurt when somebody tweets about my ‘generous moobs’. As they have.
Run, fat boy, run.
There is one way of telling this tale which positions me less as culprit than as victim. In this version of the story it is the supermarkets, with their endless largesse, which have made me fat. It’s all their fault for being stocked with so much irresistible fat and sugar and general starchy carbs. In my case it’s simply not true. I have always been fat. I was a fat little boy and a fat adolescent and a fat twenty-something. In my house, when I was growing up, diets – as against diet – were a regular feature. There was one which required the eating of nine eggs a day and not much else. It made my breath smell of the entire world’s farts. I was 8 years old. There was another which applied units to foodstuffs and demanded endless counting and calculation so you didn’t exceed a daily total. I dieted in my teens and again in my twenties and thirties. Becoming a restaurant critic was not a turning point in my life. It was simply a coming together of greed and earning potential. I had always spent my own money in restaurants. I had always read restaurant reviews. Now I could write them too.
This did have consequences, most of them measurable in inches. A few years ago I wrote a book about the growth of the global luxury restaurant industry. I travelled the world, telling the stories of seven great cities – Las Vegas, Moscow, Dubai, Tokyo, and so on – through their gastro palaces. In the last chapter, as my doubts about the whole business of big-ticket dining began to grow, I went to Paris to experience the high-end version of Morgan Spurlock’s film Supersize Me. In this, Spurlock ate at McDonald’s every day for a month, and if asked whether he wished to supersize his meal, he had to say yes. Doctors monitored his progress and at the end he had the fatty liver of a foie gras goose.
In the luxury version I went to Paris and ate in a Michelin three-star restaurant every day for a week; if they offered me the tasting menu I had to say yes.
I too received the once-over from a doctor. Although I managed not to put on any weight – I tended to eat just the fancy restaurant meal and nothing else each day – it didn’t much matter. My weight was already out of control. My waist was north of forty-four inches much as Edinburgh is north of Madrid. My chest was beyond fifty-two inches and I was well over twenty stone. I had avoided checking my weight. I didn’t want to know. Now, courtesy of the experiment, I knew. I was so large I had my own gravitational pull; planets were slipping out of alignment because of me. Something had to be done. I had always worked out, but only a couple of times a week; now I went five or six times a week. I dropped a lot of the carbohydrate from my diet and the weight did begin to come off. A woman working at the gym told me one day that they had nicknamed me ‘Candle Man’ because I was melting. Eventually I would shift nearly four stone. Hurrah for me.
The change didn’t go unnoticed. One of my editors at the Observer saw there was less of me and, convinced that all personal experiences could be processed into good copy, asked me to write about my gym habit and what had motivated it. I resisted. She asked again. I still said no. I hate self-congratulatory diet pieces. After all, nobody had forced me to eat the pork belly–langoustine combo. Or the truffled pommes purées. Or the millefeuilles of chestnuts and Chantilly cream. I did it all to myself. I was my own special creation. Plus there was always the risk that I wouldn’t keep the weight off. I had done the job, but for how long exactly? Inside this newly thinner man was that old fat bloke desperate to get out again. (A reasonable fear: some, though by no means all, has indeed crept back on.) But my editor was persistent and wore me down. I finally agreed to write the article on one condition: that she hire the most expensive photographer she could afford, so that I would have a killer set of pictures to look back on when my body had degenerated into a garish flesh atrocity of the sort Francis Bacon liked to paint. Gazing at those pictures – me, in the gym, lifting weights – I could say, ‘There was a moment, perhaps just an afternoon, when I looked OK.’ I posed for those pictures only for me. The fact that they were published in a national newspaper with a circulation of hundreds of thousands was neither here nor there.
After the article appeared I was told by a number of my female friends that my behaviour was curiously feminized; that by having focused so tightly on food and body image in this way I was heading more into the chromosomal column marked xx than xy. I didn’t take offence. For all the big hair and the beard and the moustache, I accept I am indeed a feminized male. My hands may be large but they are bizarrely smooth and soft. I always say I have the hands of a male-to-female transsexual, after the hormones have kicked in. My chest is so hairless I have been accused of waxing. I don’t. (I did once, but only for money; it was for a piece of journalism. It seriously bloody hurt.) I hate football. Actually, I have no interest in any sports. I like musicals. I work out to them. I prefer wine to beer and will nurse a glass of rosé without embarrassment. My wife once called me the gayest straight man in London. A very gay male friend of mine once called me a male lesbian. I said: a what? He said: ‘You’d make a great gay man if it wasn’t for the fact you’re so obviously into women.’ I wear all of this as a badge of honour. I can’t do bloke and I’m proud of the fact.
Still, I was bemused to hear that there might be anything about my relationship with food which was especially female. Because there is a particular kind of female response to food which, to me, has always looked at best exhausting and at worst completely dysfunctional; a desperate mixture of fear, guilt and shame for which I have neither