A Greedy Man in a Hungry World: How. Jay Rayner
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whingeing farmers. And who wants to watch that? In any case the supermarkets really didn’t regard this as such a huge problem because they could buy in from elsewhere – Denmark, for example, or the Netherlands – where animal welfare standards are much lower. In this country it’s illegal to put sows in tightly confined stalls, which make it impossible for them to move around while they wean their litters. On the continent the practices continue. BPEX, the body which represents British pig producers, estimates that two-thirds of the imported pork and pork products consumed in Britain are produced in conditions that would be illegal in this country.
And yet, because of the power of the supermarkets, the industry seems incapable of mounting anything other than the most feeble of fightbacks. In the autumn of 2011 I was approached by BPEX to see if I would front a campaign for them. They wanted consumers to sign up to take a pledge, committing themselves only to buying pork which carried the British red tractor label. If you stick to that simple rule then you know that the meat you are eating has been raised under higher welfare standards. It sounded like a good campaign. After all, I had been arguing for exactly this for a while. Plus the campaign was on behalf of a trade body rather than a specific producer, so it wasn’t a product endorsement. We agreed a fee. We discussed what they wanted me to do: photo calls, a series of media interviews, lending my name and image to the campaign. All fine and dandy. It’s rather agreeable to be paid to say what you have already been saying for free.
There was just one thing. Obviously, getting consumers to buy the right kind of pork is important. It’s vital. But I had to be able to say during the interviews that the supermarkets also had a massive responsibility to pay British pork producers a viable price for their meat, and to support British producers so that they stopped going out of business. So that, in turn, the supermarkets didn’t have an excuse to import the stuff from animals tortured on the continent.
The PR company started wringing their hands. ‘You are right,’ they said, in response to my email, ‘supermarkets are part of the issue because the price paid to farmers is not reflective of the conditions in which farmers work and the cost of raising pigs in the UK versus abroad because of the higher welfare standards. However, BPEX is working with the supermarkets to lobby on the issues and we can’t be seen to rock the boat. Therefore we are utilizing customers to create demand.’ Great. Put it all back on the punters and let the supermarkets off the hook.
I said it was a deal breaker. I said that I had to be able to talk about the supermarkets. The PR people went silent for twenty-four hours and then announced that they had, after much thought, decided to go with a different person altogether. Funny that.
Witness the power of the supermarkets.
Witness it in numbers. By the mid-nineties, if you added up everything Britain grew and exported – British seafood and beef have always been big sellers, for example – against everything the country imported, it was over 70 per cent self-sufficient in food. By 2011 British self-sufficiency had dropped, according to figures from the Department for Environment, Food and Rural Affairs (Defra), to around 58 per cent and there were many in the food policy world who believed that it was much lower than that; that we were slipping inexorably towards a point where we could supply barely 50 per cent of our food needs. And all because the damned evil supermarkets had undermined the British agricultural base.
What’s more, they had been given British government encouragement to do so. In a Defra paper published in December 2006, the government’s position on food security was articulated thus: ‘Poverty and subsistence agriculture are root causes of national food insecurity. National food security is hugely more relevant for developing countries than the rich countries of Western Europe.’ In short, all that really mattered was free trade, and access to foodstuffs from wherever they might be available across our fecund globe.
In academic food policy circles, within universities and institutes, this paper was nicknamed the ‘Leave it to Tesco’ report. Food security wasn’t an issue for the rich, industrialized nations. We had big fat wallets. We could always buy our way out of trouble. So stop whining and whingeing, and crack open another Chicken Jalfrezi ready meal made with hen from Brazil, tomatoes from Morocco and palm oil from some poor benighted orang-utan’s last remaining bit of virgin forest. And how about an apple pie to finish, made with pristine apples from China, each individually picked and wrapped by a Chinese peasant with their eyes on the main prize of a Western-style industrialized, urban lifestyle?
Then 2008 happened. It happened like one of those awful slow-motion car crashes, with screeching tyres and the smell of burning brakes and the knowledge even as you watched it that nothing would ever be quite the same again. The causes were obvious and predictable, but still it took people by surprise: a bad harvest in Australia, a cyclone in the Bay of Bengal, a set of bizarre US government policies which then saw 20 per cent of the perfectly edible corn harvest being directed towards the manufacture of bioethanol (a policy which was meant to be impeccably green, but really wasn’t), those damn Chinese peasants getting a taste for beef that required seven kilos of grain for every kilo of meat produced, a hike in oil prices which, in turn, made petrochemical-based fertilizers much more expensive, the rise and rise of commodity trading. And then there was a failure to keep reserves of basic foodstuffs. Where once a nation might have four months of wheat backed up, in our just-in-time culture, meaning it is delivered only when needed, reserves have fallen to only a matter of a few days. All of these factors we will come back to in detail. What matters is the impact they had on food prices: they went up.
And up.
Between 2006 and 2008 the price of rice rose 217 per cent. Wheat went up by 136 per cent, corn by 125 per cent and soya beans by 107 per cent. Countries like Brazil, Thailand and India temporarily banned the export of certain varieties of rice. There were food riots all over the world, including in Bangladesh, Cameroon and Ivory Coast – and those are only the countries in the first part of the alphabet where there was civil unrest. In Mozambique people were killed in riots over the cost of food. Food prices would later be blamed for a second wave of civil unrest that started in Tunisia on 18 December 2010 and soon spread across the region in what was to become known as the Arab Spring. While events like the downfall of Colonel Gaddafi in Libya, the end of Hosni Mubarak’s thirty-year reign in Egypt, and the strife in Yemen and the civil war in Syria were clearly caused by a multitude of different competing pressures, there is a growing body of opinion that the one thing which united them was societal outrage over food prices.
Countries across the Middle East and North Africa had long suffered from low agricultural productivity and a huge reliance on imports, with governments attempting to placate their populace through endless unsustainable subsidies. The food price rises of 2007–8 simply pushed the situation over the edge. As David Rosenberg, a Senior Fellow on Economic Issues at the GLORIA Center, a foreign affairs think-tank based in Jerusalem, put it in a paper on the Arab Spring, ‘virtually all the countries of the region are contending with a food crisis of one kind or another’. It was a crisis so deep and intense and severe that it caused civil wars and overthrew governments.
And in Britain in 2008? That rich, Westernized, mine’s-a-prawn-ring-from-Iceland-for-£5.99-thank-you-very-much Britain? We felt it. We felt it like footballers feel a blown Achilles tendon. By August 2008 food price inflation was running at nearly 14 per cent. The cost of fat and oil had risen by 29 per cent, of meat by 16.3 per cent. This had begun to hurt. Finally the government began to wake up. New reports on food security were being published, declaring the challenges posed by a rising global population – expected to reach nine billion by 2050 – and by climate change potentially taking once productive slabs of land out of use. Suddenly Defra, a ministry which actually had the word ‘Food’ in its title, seemed to think that food production was important.
There was one issue, however, that they didn’t want to deal with: the bastard supermarkets. They didn’t appear anywhere in the equation. For years pressure groups and farmers’ representatives had been campaigning for some sort of ombudsman with real powers who could intervene in the relationship between the supermarkets and the producers to ensure a fair price was achieved, so that plum farmers didn’t grub up their trees. For years successive governments dragged their feet. The market was the thing. The market would see us right. A code of conduct was introduced, and yet there was no one to oversee it.