Примечания
1
Lindstrom Martin. Buyology. New York: Broadway Books, 2008. Р. 20.
2
Global Market Research 2011. An ESOMAR Industry Report in cooperation with KPMG Advisory. Amsterdam: ESOMAR, 2011.
3
Dziersk Mark. Six Ways to Avoid Landing in the Product Failure Bin. URL: www.fastcompany.com/blog/mark-dziersk/design-finds-you/6-ways-avoid-landing-product-failure-bin (23.05.2009).
4
Campbel Ginge. MD. Interview with Neuropsychologist Dr. Chris Frith, Author of Making Up the Mind: How the Brain Creates Our Mental World // Brain Science Podcast. URL: www.brainsciencepodcast.com/storage/transcripts/bsp-year-3/57-brainscience-Frith.pdf (23.05.2012).
5
Zaltman Gerald. How Customers Think. Boston: Harvard Business School Press, 2003. Р. xiii.
6
O’Barr William M. Subliminal. Advertising // Advertising & Society Review 6, 2005. № 4. URL: www.muse.jhu.edu/journals/asr/v006/6.4unit03.html (24.05.2012).
7
O’Barr William M. Subliminal. Advertising // Advertising & Society Review 6, 2005. № 4. URL: www.muse.jhu.edu/journals/asr/v006/6.4unit03.html (24.05.2012).
8
Там же.
9
Gafford Richard. The Operational Potential of Subliminal Perception. September 18. URL: www.cia.gov/library/center-for-the-study-of-intelligence/kent-csi/vol2no2/html/v02i2a07p_0001.htm (24.05.2012).
10
Danzig Fred. Subliminal Advertising – Today It’s Just Historic Flashback for Researcher Vicary // Advertising Age.1962. September, 17. Р. 72–73.
11
O’Barr William M. Subliminal Advertising.
12
Keim Brandon. Brain Scanners Can See Your Decisions Before You Make Them. 2008. April, 13. URL: www.wired.com/science/discoveries/news/2008/04/mind_decision. (24.05.2012).
13
Byrne John A. The 12 greatest entrepreneurs of our time. URL: money.cnn.com/galleries/2012/news/companies/1203/gallery.greatest-entrepreneurs.fortune/2.html. (02.06.2012).abzacJobs Steve. On iPad’s success, Walter Isaacson. New York: Simon and Schuster, 2011. Р. 478.
14
Posit Science. Types of Memory. URL: www.positscience.com/about-the-brain/brain-facts/types-of-memory (22.05.2012).
15
Coca-Cola Company. Teaching the World to Sing. URL: www.thecoca-colacompany.com/heritage/ourheritage.html (22.05.2012).
16
Bhasin Kim. 15 Facts about Coca-Cola That Will Blow Your Mind, 2011. June 9. URL: www.businessinsider.com/facts-about-coca-cola-2011–6?op=1#ixzz1qLF60Zqf (24.05.2012).
17
Figures according to Steve Neder, Volkswagen // Agency Sales and Business Review, 2011 Presentation. Herndon, Virginia. 2012. Jan 23.
18
Brooks David. The Social Animal. 2011. March 14. URL: blog.ted.com/2011/03/14/the-social-animal-david-brooks-on-ted-com/ (24.05.2012).
19
Pinker Steven. The Blank Slate: The Modern Denial of Human Nature. New York: Viking, 2002.
20
Gur Ruben, Sackeim Harold, Starek Joanna. Lying to Ourselves. URL: www.radiolab.org/2008/mar/10/lying-to-ourselves/ (24.05.2012).
21
Eagleman David. Incognito. New York: Pantheon, 2011. Р. 8.
22
Pradeep A. K. The Buying Brain. New Jersey: Wiley & Sons, 2010. Р. 4.
23
Gravelle Marc. lecture entitled Hypno Diagnostics, Hypnosis Motivation Institute, Tarzana, CA. 2006. September 14.
24
Medina John. Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School. Seattle: Pear Press, 2008.
25
Bloomfield Jane & Nyalisy Greg, Hall & Partners. The Future of Research for Advertising. Admap. 2008. October. Р. 24.
26
Ariely Dan. Predictably Irrational. New York: Harper Collins, 2010. Р. 67.
27
Tomlin Ross. Neuroscience breaks down soft drink «battle» inside brain. 2004. November. URL: www.bioedonline.org/from-the-labs/article.cfm?art=283 (24.05.2012).
28
Там же.
29
Lehrer Jonah. How We Decide. New York: Houghton Mifflin, 2009. Р. 41.
30
Poldrack Russell. Multitasking: The Brain Seeks Novelty. 2009. October 28. URL: www.huffingtonpost.com/russell-poldrack/multitasking-the-brain-se_b_334674.html (24.05.2012).
31
Ariely. Predictably Irrational.Р. 167.
32
Tomlin Ross. Neuroscience breaks down soft drink «battle» inside brain. 2004. November. URL: www. bioedonline.org/from-the-labs/article.cfm?art=283 (24.05.2012).
33
Food Safety News Desk. FDA Urged to Ban Cola Caramel Coloring. 2011. February 17. URL: www.foodsafetynews.com/2011/02/cspi-urges-fda-to-ban-popular-ingredient-caramel-coloring/ (24.05.2012).
34
Medina John. Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School. Seattle: Pear Press, 2008. Р. 210.
35
Stone Age Minds: A conversation with evolutionary psychologists Leda Cosmides