That is my favorite Pareto principle. 20% of the people lead the remaining 80%. Only 20% of all bloggers are top-bloggers. Because 80% of people have really dull and grey dreams. But 20% of Insta-leaders go into dreams, which beauty can not be conveyed by any writer, any single movie or Instagram pic.

      So thats how I understand this principle, the Pareto principle, when we talk with you about charisma and leadership on Instagram. Only 20% of people lead other 80% – and those 80% are happy to be leaded! Even if they dream of being a big blogger too… For many years I use the Pareto principle – I have never failed.

      Even one minute of being in such an energetically charged feeling renews your hormonal system. If you adjust your consciousness, one minute will always be enough for you. Your brain will do everything you say.

      Imagine you say before your magic shower to your brain: «Now one minute passes for me like 40 minutes in the most luxurious tropical spa.» Your brain at first will not believe – it will blow up!

      BUT you are more than a brain.

      You are stronger than the brain.

      You are the leading beauty!

      You are a charismatic beautiful queen!

      And you say to it: «Stop! I am more than you! I am soul, body and spirit. You belong to my body. I still have soul and spirit – willpower.» When you combine spirit and soul, your brain is forced to surrender.

      The brain is an instrument for a rational and thinking person. I subordinate all its power to fulfill the mission of my soul. And I came here with my soul to make people’s lives better, richer, brighter. Because of this I have a lot of energy – I need it to lead huge audiences!

      And you forcibly lead your brain by the strength of your spirit. Everything here in this life is kind of a joke, but serious joke. You tell your brain quite seriously with a sweet smile on your lips: «I now have here only one minute that will pass like a whole day in the most luxurious spa.» And you just wash your face, and you are already well. If you devote some time to your beauty in such a way every day, then soon you will be very surprised at how fresh and good you look in comparison with your friends. You must be steadfast – and hold the position of a warrior.

      The position of the warrior does not depend on gender. You are not a woman or a man. You are a human! You are spirit, soul. You are the universal embodiment of everything magical, beautiful, wonderful that is existing on this planet. And the position of a warrior is an inner core that allows you to stay straight and confident, even if someone says, writes, thinks something negative about you. Something your brain – your servant – does not want to accept. The position of a warrior does not imply battles. When I tell you: «Accept the position of a warrior» – this does not imply battles. Because we have no one to fight in outer world. WE are a queens and kings in our own kingdom. And if you are a queen yourself, then there can be no competitors for you! Of course, you will need this position of a warrior during interviews, in conversations with high-ranking people, when you need to punish someone, report back – you just feel it.

      As for me I came up with this: first of all, I am a writer, I speak beautifully and valuably, especially since I am a goddess (firstly in my own thoughts). And every word that comes from my mouth is valuable. It is like a diamond falling from my lips. And when I took this position in myself, I can’t just say something or write just something. Everything I do in this posture is significant. If you behave with dignity, everyone will treat you with dignity. And this is also a thought within the framework of our charisma.

      CHAPTER 3. How to write posts as an Instagram Star. Charismatic texts. The charisma of a personal brand on Instagram

      In this chapter, my dearest kings and queens, we will talk about our leaders message. What do we remember when we communicate with people as a leader on Instagram? We know very well that people have needs. We need to appeal to these needs when we communicate with people as a leader, in order to lead them, in order for them to listen to us. And if it is not clear what your words and your communication are appealing to, then most likely these words will not find a response in the hearts of the audience and, accordingly, the audience will not listen to you.

      To what needs of the audience can we appeal? First of all to experience and empathy. Experience and empathy are one of the main human needs, one of the basic qualities of human nature. It’s natural for a person to empathize, it’s natural for a person to identify himself with you, with the hero! Do you remember that?

      People associate themselves with the hero of the post, with the hero of the movie, with the hero of your YouTube video and so on. Fix these moments in your mind, for this understanding to be built into you strongly, and you will no longer need to think about how to apply all this. This will be applied automatically in your posts from this very moment. Because the subconscious mind generally accepts all the information that comes. And even if it seems to you that you accidentally missed a thought, in fact your subconscious mind reads everything. Our consciousness, this external mind, with its rigid framework, asks for some narrow patterns. But subconscious knows and gets everything.

      What else can we use when we lead people? What else can you bet on? On well-being. This is one of the basic human needs. We always care about who we are, how we look, what others think of us. A person suffers from comparison, but comparison is comforting people too. When a person communicates with you, in the process of communication he makes up for something that does not exist in his life – something that has not yet arrived.

      What other needs do we have? Naturally, the need for knowledge. Why do you always come to my broadcasts with such pleasure, listen to my podcasts and DAOtations, read my books? You get knowledge from me. And we are born inquisitive, we love knowledge. And from the first days to the last days, we are interested in the world. We are interested in problems. We are looking for answers to questions. And if you communicate with people and keep an appeal according to this desire – then you fill in some kind of gaps in people, some kind of «lack of knowledge», this will give people the opportunity to look into something unknown through you.

      What else can we appeal to? Of course, to the spiritual. It has always been difficult for a person to determine this desire, but nowadays people revealed their spirituality. Over the past several years, people have very easily perceived conversations about spirituality, people admitted that there is something above vanity, some kind of superstructure. It is a need in people to join in something that cannot be felt. And when you talk to people about these topics, people intuitively understand you.

      What else can you always talk openly with people? About self-awareness. By appealing to the desire to become aware of yourself, you can inspire a large audience. Why? Because the moment of self-awareness is very abstract, and for each person it is extremely individual.

      Self-awareness is the search for one’s place in life. Whatever you do to solve