InfluenSir. JNika
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much wider than the declared program. I believe that I can talk with you much deeper. You see this depth in all of my books, in all of my articles. And since we are talking about articles, then…
Charismatic texts.
How to create texts that people will fall in love with? Really charismatic texts that allow you to be a leader through your blogging?
As a writer, as a person who studies the writing and texts so deeply that even has her own unique author’s teaching method, I always wonder when I see articles on the Internet: «How to write a good text», «How to write an article», «How to write a book». I think that beginning authors, teenagers and people who want to write a book are brutally deceived by those articles. Texts should not be like someone else’s template. I don’t believe in copywriting, especially in Instacopywriting. I always ask the students of my writing course – do not depreciate my knowledge, my many years of experience, do not take any parallel courses on copywriting when you come to study with me. Can you imagine what kind of audience will come to you when you use banal methods used by literally everyone on Internet? You will compete with thousands of bloggers – and become one of that army. No face. No individuality
In fact, the topic of copywriting was outdated at the dawn of its birth. And now they are introducing neurocopywriting, Instacopyrating – it is all rubbish, a dead topic by definition. What is neurocopywriting? It is a text that supposedly affects the brain. But! Any text written by a good author affects the brain. Remember the most favorite fairy tales from childhood, Harry Potter story may be… You lived the whole life with the heroes of your favorite books! This was long before the advent of any copywriting.
Why did I give you this little prologue? Up to 5,000 subscribers, classic methods like copywriting, content plan, Instagram templates really work. But if we create something new, fundamentally our own we need to be authentic. We need to write from our soul. In general, the ability to write is inherent in a person, as I believe, by nature, by birth. Just as we can all speak comfortably, we can express our thoughts in written form. When we speak we don’t think about how we do it. But when it comes to writing, stupor arises. But you can talk, so you can write. What difference does it make to convey words?
Before you start writing, you need to ask yourself the right questions. You do not need to check each of your texts. This information will simply be embedded in you, and everything will be better for you than yesterday, better than before reading it. Suppose you wrote a post, and before you post it, ask yourself a series of questions. I recommend you ask them to probe your text, analyze it.
Do you like your text?
Would you recommend this text to friends and colleagues?
Does this text look easy, gentle and airy like a feather?
Here, according to my observations, people are divided into 2 categories: some love their texts (It’s me!). I am ready to repost them all and share. The second category says: «I will never show my texts to anyone.» And then I ask: «How can you not show this to anyone if you show everyone on Instagram?» They reply: «I have no friends here, I have other people here.» You see? Other people! They don’t even consider their followers to be their friends, their audience, their team!
Can your text affect people?
Will your text change anything in their life?
I’m not talking about global changes now, it’s difficult, probably, to change the life of people radically with one post. I’m talking about momentary changes. About mood changes. A man in a sad state read your text – and smiled, his soul somehow brightened. It is momentary change that the subconscious vividly tracks. A person will not understand why his mood changed, but he will fall in love with your blog with his subconscious. And that explains why we all love humorous films. We smile and do not connect it with the film, we connected the genre – laughter. We are then attracted to this. And the cleaner, the more informative, the more mildly humorous our blog is, the easier it is for us to motivate our audience, to lead it along, to be a leader for the audience.
I urge you to monitor your posts whether this is a leadership post or not. And that is important. For example, I know very clearly what I want people to carry, and I monitor my posts whether they really convey my idea or not.
You can still ask yourself – does your post bring something new to the reader? Will the reader learn something new from your post, from your material? And of course, the key here is honesty. I know many people lead their Instagram using content plan. They have beautiful but totally lifeless blogs. There is no life in posts from the content plan. There is no energy. They are old and seem to even smell of musty. For example, one hour on Sunday or Monday morning a person creates posts for a week. A series of posts – and freedom for the whole week. But there is a very important point that these people do not think about.
How much energy you give on Instagram, so much comes back to you.
And this is true of all things in our lives. If you love your Instagram, clean every point, put heart for each subscriber, it will return to you. And how will it come back to you? The gifts, offers of collaboration, some kind of invitations to interesting places, etc. I’m discussing this with you not as an Insta-blogger, but as a shaman and energy practitioner. I see a huge return from my Instagram. Gifts are constantly sent to me, they call me to chic places, they listen to my opinion, I am a leader of opinions, trendsetter – and why? Because I give the cleanest and highest quality energy there.
Do not think that now we will create something only grandiose, out of the ordinary. In most cases, in the pursuit of grandeur, people create a very abstract text. A beautiful candy wrapper that is replete with stamps. If we try to make the text too grand to win over our audience, we get a very beautiful but empty candy wrapper. Unfortunately, I see this more often than I would like on Instagram – posts that are full of stamps and emoji. And when we write posts as a leader, charismatic posts – our task is to write as simple, accessible, elegant and as clear as it’s possible.
Grace, beauty is simplicity.
This is not only in the texts – it is in everything. Elegance that goes beyond time, which is always appreciated and very simple. Simple silhouettes of phrases. You know, the combinatorics of colors of world’s masterpieces of painting is also very simple. In the texts – the same. The simpler – the better. Do not write as a writer, do not write as a homegrown comedian. Write from the heart.
Before we write something, before we post something on Instagram, we focus, close our eyes to open our inner eye, to release our energy. And we ask:
Do I really want to say this now?
Or do I need to say this because I am spurred on by a content plan that I invented myself or downloaded?
Who is limiting me?
If I really want to say this, have I already said it or not?
Because if you write about something that you know very well, everything is simple and obvious to you. But for the audience this is not always clear.
I want to talk with you about a personal brand, because when we talk about leadership, we inevitably touch on the topic of a personal brand. We cannot ignore this topic. I am convinced that many of you have heard of your personal brand. I think that many of you intuitively understand that carriers of a personal brand are lucky guys. Those who have a name are bombarded with good deals, gifts and proposals. 10—15 years ago people bought goods from companies, from corporations, from trademarks, now they buy from people. And there is an official definition of a personal brand – an official, serious one. But I do not like it. It is boring. I have my own definition of a personal brand, which I myself derived – I use it in my activities, through it I convey the essence