Praise for Latinx Business Success

      Frank's book is an excellent roadmap for mentoring and guiding our current and future LatinX leaders across multiple industries in America. Reading about the many Latinx who have played a significant role in the transformation of our nation's advancement in digital technology is inspiring. Frank is a consistent champion of the Latino community, and his book will prove to be both powerful and actionable for those who wish to succeed in our everchanging digital world.

      —Jeff Garcia, retired four-time Pro Bowl NFL Quarterback and business entrepreneur

      Frank Carbajal does an outstanding job at gathering invaluable advice from top Latinx leaders across diverse sectors. The stories are compelling and the advice is both powerful and actionable. His DIGITAL leadership model offers practices and strategies to succeed in a digital economy. Highly recommend!

      —Dr. Jacinta M. Jiménez, psychologist, technology executive, and best-selling author of The Burnout Fix

      Once again Frank Carbajal has proven to be an inspirational writer.

      This collection of advice and inspiration is a manual for success through advice from the top industry professionals to examples shown to him by his Latino industry mentors and family.

Frank Carbajal, knocks down the wall of a digital divide and clears the way for your own opportunities in Silicon Valley. Frank boldly shows you how to find your own path to greatness. I only wish it had been written years earlier.…

      —Rick Najera, award-winning WGA writer and founder of Latino Thought Makers, bringing important conversations on culture and race

      In Latinx Business Success: How Latinx Ingenuity, Innovation, and Tenacity are Driving Some of The World's Biggest Companies, Frank Carbajal and Dr. José Morey have provided an excellent tool to guide and foster Latinx leadership in the business, nonprofit, academic, media, arts, and technology sectors in America. Reading the history and journeys of several amazing Latinx leaders serves as an inspiration to both current leaders and future aspiring leaders. By using the DIGITAL: decision, intelligence, game plan, insight, technology, abundance, and leverage approach to develop leaders, this guide will help to both ensure that the beautiful diversity of our Latinx community is reflected in our American institutions and that such Latinx leadership is effective.

      —Laura Farber, immediate past president and Rose Bowl Management Committee chairman 2021–2022

Frank Carbajal has written a must-read for corporate professionals and anyone looking to learn more about the development of digital intelligence. The digital age has ushered in a number of evolutionary phases, and Latinx individuals have been a part of each one. Learn from anecdotes and stories shared by the most prolific leaders in tech, healthcare, academia, media, and more. The DIGITAL framework offers actionable insights for those of us currently navigating the digital economy and shows readers how to effectively continue to make contributions in diverse and ever-expanding sectors. This book is written about the best leaders by one of the best Latinx leaders out there, Mr. Carbajal.

      —Victoria Banuelos, marketing strategist and author, First-Gen, NextGen

      Latinx Business Success: How Latinx Ingenuity, Innovation, and Tenacity are Driving Some of The World's Biggest Companies is not only a book that tells the story of many exceptional Latinxs who have played critical roles in the digital transformation of our nation; it is also an incredibly inspirational story of success and resilience and a dedication to achieving dreams. Despite their very different beginnings, these exceptional leaders have had and continue to have a positive impact in the communities in which they act. These are great leaders that happen to be Latinx.

      Frank Carbajal's and Dr. José Morey's idea of deconstructing DIGITAL into seven evolutions is brilliant! It captures the elements of what it takes to become digital and it gives room for the great life stories that make the book so interesting. The journey to digital is one in which we will all be involved; this book is an inspiration to those who are already on it, and those who will join it soon.

      I have always admired Frank's dedication to the betterment of the Latino community, and this book adds to my admiration and respect. Dr. José Morey's renowned trajectory as a thought leader and speaker manifests itself in the pages of this book and adds to its message.

      —Jorge Titinger, founder and CEO, Titinger Consulting

LATINX BUSINESS SUCCESS

      How Latinx Ingenuity, Innovation, and Tenacity are Driving Some of the World’s Biggest Companies

       FRANK CARBAJAL / JOSÉ MOREY

      FOREWORD BY SOLOMON D. 'SOL' TRUJILLO CHAIRMAN OF TRUJILLO GROUP LLC

Copyright © 2022 by Frank Carbajal and José Morey. All rights reserved.

      Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

      Published simultaneously in Canada.

      No part of this publication may be reproduced, stored in a retrieval system,

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