Монетизация инноваций. Как успешные компании создают продукт вокруг цены. Мадхаван Рамануджам

Читать онлайн книгу.

Монетизация инноваций. Как успешные компании создают продукт вокруг цены - Мадхаван Рамануджам


Скачать книгу
href="http://www.bloomberg.com/bw/articles/2013-01-31/how-chryslers-dodge-dart-missed-the-mark">www.bloomberg.com/bw/articles/2013-01-31/how-chryslers-dodge-dart-missed-the-mark

      4

      Wieden + Kennedy. «How to Change Cars Forever». www.wk.com/campaign/how_to_change_cars_forever/from/dodge

      5

      Richard Read. «Why Isn’t the Dodge Dart Selling?» The Car Connection. January 22, 2013. www.thecarconnection.com/news/1081847_why-isnt-the-dodge-dartselling

      6

      Timothy Cain. «September 2015 YTD U.S. Passenger Car Sales Rankings – Top 158 Best-Selling Cars In America – Every Car Ranked». Good Car Bad Car. October 3, 2015. www.goodcarbadcar.net/2015/10/usa-september-2015-carsales-stats-by-model.html. The Dart’s sales in the first nine months of 2015 were 68,319 versus 278,742 for the Corolla and 249,749 for the Civic.

      7

      Sarah Green Carmichael. «The Silent Killer of New Products: Lazy Pricing». Harvard Business Review. September 9, 2014. https://hbr.org/2014/09/the-silentkiller-of-new-products-lazy-pricing/

      8

      Dr. Rob Adams. «Market Validation». Texas Executive Education, University of Texas McCombs School of Business. www.mccombs.utexas.edu/execed/take-aclass/marketing/market-validation. Accessed January 28, 2016.

      9

      http://www.wsj.com/articles/SB10000872396390443720204578004980476429190

      10

      Martin Grueber and Tim Studt. «2014 Global R&D Funding Forecast». R&D Magazine. December 2013. https://www.battelle.org/docs/tpp/2014_global_rd_funding_forecast.pdf

      11

      World Intellectual Property Organization. «World Intellectual Property Indicators». 12, 2014. www.wipo.int/edocs/pubdocs/en/wipo_pub_941_2014.pdf

      12

      Рыночная капитализация Amazon достигла $273,4 млрд по сравнению с $204,9 млрд Walmart (по данным на 28 января 2016 года). http://quotes.wsj.com/WMT, http://quotes.wsj.com/AMZN

      13

      Brad Molen. «Amazon Fire Phone Review: A Unique Device, but You’re Better Off Waiting for the Sequel». Engadget. July 22, 2014. www.engadget.com/2014/07/22/amazon-fire-phone-review/

      14

      Austin Carr. «The Real Story behind Jeff Bezos’s Fire Phone Debacle and What It Means for Amazon’s Future». Fast Company. February 2015. www.fastcompany.com/3039887/under-fire

      15

      «When Stuff Sucks #makeitright». Three, www.three.co.uk/makeitright. The advertisement for Hutchison’s Three mobile service can be viewed there.

      16

      Pete Pachal. «How Kodak Squandered Every Single Digital Opportunity It Had». Mashable. January 20, 2012. http://mashable.com/2012/01/20/kodak-digitalmissteps/#UQGV2CTkjZqy

      17

      Jennifer Valentino-DeVries. «From Hype to Disaster: Segway’s Timeline». Wall Street Journal Digits blog. September 27, 2010. http://blogs.wsj.com/digits/2010/09/27/from-hype-to-disaster-segways-timeline/

      18

      «Segway Inc.». Wikipedia, last modified November 25, 2015. https://en.wikipedia.org/wiki/Segway_Inc.

      19

      Bloomberg News. «Segway Bought by Xiaomi-Backed China Transporter Startup Ninebot». Bloomberg News. April 15, 2015. www.bloomberg.com/news/articles/2015-04-15/xiaomi-backed-startup-says-it-plans-to-buy-u-s-rival-segway

      20

      Nick Bilton. «Why Google Glass Broke». New York Times. February 4, 2015. www.nytimes.com/2015/02/05/style/why-google-glass-broke.html?_r=0

      21

      Thomas C. Frohlich. «Worst Product Flops of All Time». 24/7 Wall Street. March 3, 2014. http://247wallst.com/special-report/2014/03/03/worst-product-flopsof-all-time/#ixzz3inYE1gyy

      22

      Ellen Byron. «Gillette’s Latest Innovation in Razors: The 11-Cent Blade». Wall Street Journal. October 1, 2015. www.wsj.com/articles/SB10001424052748704789404575524273890970954

      23

      Информационный бюллетень по инновационным проектам Procter & Gamble для Gillette Guard. www.pg.com/en_US/downloads/innovation/factsheet_final_Gillette_Guard.pdf

      24

      Mae Anderson. «Going into Homes to Make a Product People Like». Yahoo News. November 28, 2015. http://news.yahoo.com/going-homes-productpeople-151614434-finance.html

      25

      «Shaving Statistics». Statistic Brain Research Institute. August 18, 2012. www.statisticbrain.com/shaving-statistics/

      26

      Ellen Byron. «Gillette’s Latest Innovation in Razors: the 11-Cent Blade». Wall Street Journal. October 1, 2015. Скачать книгу