Монетизация инноваций. Как успешные компании создают продукт вокруг цены. Мадхаван Рамануджам

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Монетизация инноваций. Как успешные компании создают продукт вокруг цены - Мадхаван Рамануджам


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href="http://www.wsj.com/articles/SB10001424052748704789404575524273890970954">www.wsj.com/articles/SB10001424052748704789404575524273890970954

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      Sarah Green Carmichael. «The Silent Killer of New Products: Lazy Pricing». Harvard Business Review. September 9, 2014. https://hbr.org/2014/09/the-silentkiller-of-new-products-lazy-pricing

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