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http://attentio.com Social media dashboard to track sentiment and more; paid BrandsEye www.brandseye.com Online reputation tool; paid Oracle CX Marketing www.oracle.com/us/solutions/social/overview/index.html Social relationship management tool; paid Reputology www.reputology.com Monitor and respond to online reviews; paid Mention https://mention.com/en/ Real-time alerts for mentions of your brand’s name; free and paid Ubermetrics www.ubermetrics-technologies.com/blog/free-social-media-monitoring-tools List of free social monitoring tools Social Mention http://socialmention.com Provides various statistics such as sentiment, top keywords, and sources (see Figure 4-9)

      FIGURE 4-9: The Social Mention results for Netflix.

Of course, many of these tools are designed for use by multinational corporations worried about their reputations after negative events, such as the Takata airbag recall or the 2016 scandal about Wells Fargo Bank staff who were pushed to create fake customer accounts.

Book 2

      Cybersocial Tools

Contents at a Glance

      1  Chapter 1: Discovering Helpful Tech Tools Keeping Track of the Social Media Scene Saving Time with Content-Distribution Tools Alternative Content-Distribution Services Snipping Ugly URLs Using E-Commerce Tools for Social Sites Keeping Your Ear to the Social Ground Measuring the Buzz by Type of Service

      2  Chapter 2: Leveraging SEO for Improved Visibility Making the Statistical Case for SEO Thinking Tactically and Practically Focusing on the Top Search Engines Knowing the Importance of Search Phrases Maximizing Metatag Muscle Optimizing Your Site and Content for Search Engines

      3  Chapter 3: Optimizing Social Media for Internal and External Searches Placing Search Terms on Social Media Optimizing Blogs Optimizing Images, Video, and Podcasts Optimizing Specific Social Media Platforms Optimizing for Mobile Search Gaining Visibility in Real-Time Search Gaining Traction on Google with Social Media Monitoring Your Search Engine Ranking

      4  Chapter 4: Using Social Bookmarks, News, and Share Buttons Bookmarking Your Way to Traffic Sharing the News Benefiting from Social Bookmarks and News Services Researching a Social Bookmark and Social News Campaign Submitting to Bookmarking Services Submitting to Social News Services Using Application-Specific Bookmarks Timing Your Submissions Encouraging Others to Bookmark or Rate Your Site Using Social Media Buttons

Chapter 1

      Discovering Helpful Tech Tools

      IN THIS CHAPTER

      

Keeping current with social media

      

Distributing content efficiently

      

Giving long URLs a haircut

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