Social Media Marketing All-in-One For Dummies. Michelle Krasniak
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may not be allowed to use personal social accounts on company time.
Some trained employees may be allowed to post customer support replies on behalf of the company, whereas others are responsible for new product information.
For additional information and examples, see the resources listed in Table 4-3.
TABLE 4-3 Social Media Policy Resource Sites
| Name | URL | Description |
|---|---|---|
| American Express |
www.americanexpress.com/us/small-business/openforum/articles/employee-social-media-policy
|
Article titled “Employees Gone Wild: 8 Reasons You Need A Social Media Policy TODAY” |
| Content Marketing Institute |
https://contentmarketinginstitute.com/2020/01/write-social-media-guidelines
|
Social media guidelines and examples |
www.linkedin.com/today/post/article/20140320152546-13721119-how-to-create-a-social-media-strategy-that-actually-gets-read
|
Article titled “How to create a social media strategy that actually gets read” | |
| Sprout Social |
https://sproutsocial.com/insights/social-media-policy
|
Article titled “Your Guide to Creating a Social Media Policy” |
| Bloomberg Law |
www.bloomberglaw.com/product/health/document/X44KC03C000000
|
Free checklist |
| PolicyTool for Social Media |
http://socialmedia.policytool.net
|
Free social media policy generator |
| Rocket Lawyer |
www.rocketlawyer.com/document/social-media-policy.rl
|
Free 1-week trial of social media policy generator |
| Inc.com |
https://www.inc.com/guides/2010/05/writing-a-social-media-policy.html
|
Article titled “How to Write a Social Media Policy” |
| UpCounsel |
www.upcounsel.com/social-media-policy
|
Article titled “Social Media Policy: Everything You Need to Know” |
| TechRepublic |
www.techrepublic.com/article/how-to-craft-a-social-media-policy
|
Article titled “How to craft a social media policy” |
A typical policy addresses risk management, intellectual property protection, individual privacy protection, and the respect of your audience, company, and fellow employees. Given the rapidly changing world of social media, you’ll have to keep your policy flexible and update it often.
Try to incorporate the following suggested concepts, adapted from Hootsuite (https://blog.hootsuite.com/social-media-policy-for-employees):
Hold individuals responsible for what they write.
Be transparent. Disclose who you are, including your company name and title.
Recognize that clients, prospects, competitors, and potential future employees are part of your audience.
Be respectful of everyone.
Understand the tenor of each social media community and follow its precepts.
Respect copyright, trademarks, and privacy rights.
Protect your company’s confidential trade-secret and proprietary information in addition to client data, especially trade-secret information under nondisclosure agreements.
Do not allow personal social media activity to interfere with work.
Staying on the Right Side of the Law
Just about everything in social media pushes the limits of existing intellectual property law. So much information is now repeated online that ownership lines are becoming blurred, much to some people’s dismay and damage.
When in doubt, don’t copy. Instead, use citations, quote marks, and links to the original source. Always go back to the original to ensure that the information is accurate.
https://techcrunch.com) for information about legal wrangling. New case law, regulations, and conflicts bubble up continually.
Obtaining permission to avoid infringement
